4.9 • 1.1K Ratings
🗓️ 27 January 2025
⏱️ 109 minutes
🧾️ Download transcript
Ryan Mulkeen, Vice President of Marketing and Communications at Kuiken Brothers, discusses the company's strategic approach to marketing, the development of their classical moulding collection, and the importance of professionalism and customer experience in the building materials industry. The conversation also touches on the impact of social media, private equity, and innovation in the industry.
https://www.kuikenbrothers.com
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0:00.0 | Welcome to the Modern Craftsman podcast. |
0:07.3 | Today we have a good friend of ours, Ryan Mulkeen on. |
0:12.0 | I would assume that most of you probably know who Ryan is at this point. |
0:16.1 | But if you don't, he is head of marketing, I believe vice president of marketing and communications over at |
0:22.4 | Kukin Brothers, who we've had a relationship with, a friendship with over the past 15 or so years, |
0:29.6 | at least the past decade. So a lot of good information today. We talk about marketing techniques, |
0:36.0 | how to stay ahead of the curve how to be |
0:39.1 | relatable to contractors in general I think that marketing for contractors and two contractors |
0:45.0 | is a very unique skill set we talk about their classical molding collection how that really |
0:51.3 | helped shape my client base in my market and the projects that I was doing. |
0:57.1 | We talk about their product expo that they put on every two years, what the impetus was for |
1:04.7 | the actual modern craftsman moniker. |
1:08.5 | We talk about his renovation of his home that he recently completed. |
1:12.1 | So all really good information, a great conversation. I always appreciate having Ryan on. |
1:17.3 | And honestly, a lot of laughs on this one. So I hope everyone enjoys this as much as I did. |
1:23.6 | Yeah, a little bit of ball busting in the beginning, middle and end, so stick around. |
1:29.3 | Guys, this podcast is brought to you by Anderson Windows. |
1:32.0 | Imagine the possibilities when you can offer your clients more than just walls and windows. |
1:37.0 | With Anderson, you're not just building a structure, you're crafting an experience that connects people to the world beyond their walls. |
1:43.2 | Their windows and doors bring in natural |
1:44.8 | light, fresh air, and stunning views, creating living spaces that truly embrace the outdoors. |
1:50.4 | Whether it's expansive glass doors that open to a patio or floor-to-ceiling windows that frame |
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