Credit where it's due - understanding your audience - Sho Sugihara, Co-founder & CEO of Pave

UKTN | The Podcast

UKTN

Technology, Entrepreneur, Tech, Business, Hr, Sales, Uktech, Investing, Funding, Entrepreneurship, Marketing

5 • 6 Ratings

🗓️ 9 May 2022

⏱️ 47 minutes

🔗️ Recording | iTunes | RSS

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Summary

This week our guest is Sho Sugihara, co-founder and CEO of Pave - an app made to help fix your credit score through personalised credit fixes, bill monitoring and active credit building. Sugihara shares his journey that sparked his passion to start Pave and the entrepreneurs who inspired him when starting out. He emphasises the importance of understanding and listening to your customers and how having a great product alone isn’t enough. Sugihara delves on the explosive growth they experienced using Tiktok - growing the business to over half a million monthly customers - and how a passionate team underpins the success and growth of Pave so far.

Transcript

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0:00.0	biggest hitting products and growth have come from customer interviews listening to customers
0:11.1	the other mantra you hear a lot is you know solve your own problems right and I think that's
0:17.6	definitely true and a good and reliable way to build a good company.
0:23.6	Multiple things.
0:24.6	I mean, being customer-centric and building a good product in consumer is definitely key.
0:29.4	Although I would argue that increasingly, that's not enough.
0:33.4	I mean, to be fair, I was living in a shack with six other volunteers and the shower never
0:38.8	worked and we'd get electrocuted by the shower because the wiring was bad.
0:43.1	My guest today is Show, who is the co-founder and CEO of Pave.
0:48.0	Pape is on a mission to help thousands across the UK improve their credit score.
0:52.4	On the podcast, Show tells me where his passion comes from
0:55.7	driving his mission. We discuss the importance of talking to your customers and understanding
1:00.7	their needs. Show tells me how he's grown the business to over half a million monthly
1:05.4	subscription customers. We talk about the explosive growth TikTok had on Pave and show explains the importance of having a great team willing to take risk.
1:15.6	I'm your host Mark McDonough, and this is the UKTM podcast.
1:20.0	Our sponsors of the show, Uncapped, believe it's crazy that for e-commerce businesses to fund growth through marketing, infantry or hiring, they have to sell
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1:50.7	revenue. Head to we are uncapped.com forward slash UKTN to find out more. And to avail of a 10%
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	...

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