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Masters of Scale

Disrupting the hair color business, with Madison Reed CEO Amy Errett

Masters of Scale

WaitWhat

Entrepreneurship, Business, Management, Reid Hoffman, Mindset, Diversity & Inclusion, Jeff Berman, Bob Safian, Startups

4.64.4K Ratings

🗓️ 6 February 2025

⏱️ 35 minutes

🧾️ Download transcript

Summary

Amy Errett had a hunch that hair color was a huge potential market – especially among women who wanted an option free from harsh chemicals. She started a company focused on clean ingredients, innovative technology, and a revamped salon experience. Since founding Madison Reed in 2013, more than 5 million people have tried her products. Errett joins host Jeff Berman to discuss why company culture is so important and how getting fired kickstarted it all.

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Transcript

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0:00.0

Most customer relationship management systems were built for yesterday's businesses. Atio is built

0:05.8

for what's next. Atio is an AI-Native CRM built specifically for the next era of companies.

0:12.4

It adapts to your unique company's specific operational needs and scales with any business model

0:17.3

by syncing with your organization's emails and calendars. The best part, with Atio,

0:22.9

you can build AI-powered automations and use its research agent to tackle some of your most

0:27.5

complex processes, freeing you to focus on what matters, building your company. Head to atio.com

0:34.6

slash M-OS for 15% off your first year. That's A-T-T-I-O.com slash M-O-S.

0:46.1

I got fired for the first and only time in my life.

0:52.1

Amy Erit is the founder and CEO of the hair color brand Madison Reed. But

0:56.7

just before she struck out on her own, she found herself in a hotel lobby in total disbelief.

1:04.8

I walked out and I had a convertible car and it was a Monday morning at 9.30.

1:13.8

And it was beautiful day in the Bay Area.

1:15.9

And so I put my top down.

1:21.3

And I was driving, and the first thing that I thought of was, oh, my God, people walk around at Monday at 9.30.

1:23.5

They're not in offices.

1:25.2

Like, you are as a maniac.

1:29.8

And I came into the house and I told my wife, Claire, what had happened.

1:35.2

And I said, we must tell Madison.

1:37.9

Now why I wanted to tell a four-year-old is, you know, you're not rational.

1:42.4

And so Claire and her wisdom grabbed Madison and said, Madison,

1:46.0

good news now. Mommy works at home. And Madison took me by the hand and took me up the stairs to my office

1:53.1

and took her hand and signaled to the chair and said, mommy, welcome.

...

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