E242: How I Built A $400 Million Company With Joe Rogan! (Incredible Story) Aubrey Marcus

The Diary Of A CEO with Steven Bartlett

FlightStory

Society & Culture, Business, Education

4.6 • 13.2K Ratings

🗓️ 27 April 2023

⏱️ 117 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this new episode Steven sits down with the American entrepreneur and New York Times bestselling author Aubrey Marcus. Aubrey founded Onnit in 2010, the company was built upon the philosophy of providing it’s customers with the supplements and equipment necessary to achieve ‘Total Human Optimisation’. It was the release of the nootropic Alpha BRAIN in 2011 and partnership with Joe Rogan that Onnit began to achieve rapid success. Aubrey stepped down as Onnit’s CEO in 2020 and since then founded the coaching platform ‘Fit For Service’, as well as hosts the ’Aubrey Marcus Podcast’.

In this conversation Aubrey and Steven discuss topics, such as:

His friendship and partnership with Joe Rogan
The power of psychedelic medicine and how it changed his life
His journey with polyamory and why he will never be in a open relationship again
The role that his family played in his later success
Why the modern world desperately needs connection and community

Aubrey is the author of ‘Own the Day, Own Your Life’, which you can purchase here: https://bit.ly/41QJXYw

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Transcript

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0:00.0	With Joe Rogan as my partner, we sold out in 12 hours, zero to 60 million.
0:05.0	How?
0:06.0	A step one.
0:07.0	It was fucking wild.
0:09.0	Aubrey Marcus.
0:11.0	The man who built and sold on it with Joe Rogan.
0:13.0	One of the fastest growing human performance companies in America.
0:17.0	My mother was a professional tennis player.
0:19.0	My father was a pioneer and that was the driving desire.
0:23.0	It's like my parents were big.
0:25.0	I know I can be big and I was frustrated because nothing was happening.
0:28.0	There was so many failures and I really thought like I'm just never gonna succeed.
0:33.0	But I think the key moment for me was that Joe Rogan said I can meet you 30 minutes for coffee.
0:38.0	I was starting a supplement company and I went to Joe.
0:41.0	What supplement would you like the most?
0:43.0	I'm gonna make the best one that's ever been made.
0:46.0	That was the pivotal moment that changed everything.
0:49.0	Alpha brain, I really felt like I didn't want to do anything without it.
0:52.0	We sold out of that product in 12 hours.
0:55.0	We could barely keep it in stock from zero to 60 million.
0:59.0	We were in 500 fastest growing company over the next four years.
1:03.0	I mean I couldn't have designed a fantasy better.
	...

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