Thank you. Hey everybody welcome with the podcast appreciate you all being here and again keep

keep listening don't forget the as Dr Drew show we're not doing after dark

anymore we wrapped that up for 2024 but we are focusing more on this and on the

streaming program and go to Dr.com and more over I'd love this

podcast group to subscribe over at the rumble channel. I think you'd find that an interesting place.

And speaking interesting places and people, Emily Kaplan is my guest today.

Got lots of different hats she has worn now and over the years. She's the principal at the

Cleo group, am I pronouncing that correctly? Yep. And we tell people about that to start with.

So the Cleo group was really formed through COVID. Greg Glassman was my first client,

and he was sort of wrongly accused of being a racist

as well as sort of sexual harassment,

toxic workplace, all of these these things I had worked as an

investigative reporter and run and sold a couple of small startup companies sort of

jumped into that fight to help him when I realized that he was being so wrongly

accused in that like nobody seemed to have any interest in getting it right and was really doing the same job that I did as an investigative reporter to sort of untangle the claims who was making them what their motivation was.

And so subsequently have helped a number of executives, politicians, big-named people who get

caught up in a scandal that I can prove I have to know that they're innocent

and sort of help them through and then a couple of companies who have tried to

launch products into tricky markets. That's sort of one side of the my life.

Yeah, let's we're going to talk about some of the stuff.

We're going to talk about science and plagiarism and all that good stuff.

But I want to drill into this a little more just for a second which is I mean how how do you manage these things because you and I've spoken before that what goes viral is never what you did or said it's what somebody says you did or said. It's what somebody says you did or says and then somebody else says it again and then some shithead blogger says it, then some outlying website announces it as fact, and then mainstream media picks it up as fact.

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