Eric, social stigma can be such a hard thing, you know?

I totally agree.

So I'm at the border and they say to me, hey, we're going to have to strip search you.

It happens, right?

I miss here and I hear striptease.

Long story short, it's a whole situation.

Social stigma now.

I can't fly out of the country.

And that brings me to BFR today. And what I mean when I say that, I remember years and years ago being a young

whippa snapper and some of the socially acceptable things that you see in the gym that might

be acceptable, may not be acceptable because the big guy, the individual that maybe many people

look up to, they're not doing it.

And we kind of have that herd mentality.

I'll give you an example.

When I first saw weightlifting belts or when you first see your weightlifting shoes or

you first see knee sleeves, it's a little bit different, right?

You're not used to, maybe if you're a casual gym goer.

But then, once again, more people slowly start adopting it.

It becomes more commonplace it becomes more

socially acceptable but i remember in 2012 when i was in powerlifting i had joined that gym

ford's fitness i decided to train at a commercial gym and the amount of looks that i got for wearing a

powerlifting belt oh that's bizarre right um were quite alarming compared to now and so once again sometimes you almost have to get

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