Ep 118: Building Your Brand, Growing Your Following & Leveraging INFLUENCE w/ Brittany Hennessy

Side Hustle Pro

Nicaila Matthews Okome | Side Hustle Pro Media

Nicailamatthewsokome, Blackwomenentrepreneurs, Sidehustle, Blackpodcast, Sidehustlepro, Marketing, Sidehustles, Business, Smallbusinesspodcast, Sidehustleshow, Blackownedbusiness, Blackwomenownedbusiness, Blackwomen, Blackentrepreneurs, Smallbusinessshow, Businesspodcast, Entrepreneurship, Smallbusinessowners

4.8 • 1.8K Ratings

🗓️ 14 November 2018

⏱️ 63 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today in the guest chair we have Brittany Hennessy.

Brittany is a marketer and the author of INFLUENCER: Building Your Brand in the Age of Social Media. She was the first-ever Senior Director of Influencer Strategy & Talent Partnerships for Hearst Magazines Digital Media, and the co-founder of Carbon.

Before reaching out to Brittany, I read her book and I found it extremely helpful. This year, I found myself on the receiving end of more requests for brand collaborations, partnerships and influencer posts that I ever had before. I used the INFLUENCER book templates to confidently negotiate counter offers or decline opportunities that were not right for my business without burning a bridge. So, as usual, when I discover something useful, I want to share it with you guys.

I think that anyone can benefit from Brittany’s knowledge about influencer marketing. Especially if you have plans to build out and monetize your personal brand or ever work with another brand for any reason, for example having them sponsor an event, a podcast, a blog, or if you are invited to speak on a panel, this will be the episode to consult.

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Social Media Info

Connect on Instagram:

Brittany Hennessy - @mrsbrittanyhennessy

Side Hustle Pro – @sidehustlepro

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Transcript

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0:00.0	That story catapulted me into like, oh, I'm a serious blogger now and I was not ready at all,
0:09.7	which is why I tell people like spend time getting ready so when your moment comes you're already ready.
0:17.6	You're listening to Side Hustle Pro, the podcast that teaches you to build and grow your side hustle from passion project
0:24.8	to profitable business and I'm your host Nikala Matthew Zakome. So let's get started.
0:35.0	Hey hey guys welcome back to the show. Today's episode is another one of those deep dives.
0:38.0	I have marketer and author Brittany Hennessy in the guest chair
0:42.0	and we are going to talk about
0:43.8	building your brand growing your following and leveraging influence. So we all know
0:49.5	that social media has completely changed was possible for all of us.
0:53.5	From journalism to marketing, so much has changed about what we can do with our career.
0:59.7	And one thing I love about social media is it allows you to cultivate your personal brand.
1:05.0	And what that means to me is basically sharing content about yourself and your services or company and connecting with an interested audience.
1:14.8	For some people, building their personal brand is a complete mystery,
1:18.5	which I get it. I understand that that point of view, you know, there's the whole what should I be doing what should I care
1:24.4	about is about followers or engagement well that's why I wanted to have Brittany in the
1:30.3	guest chair Brittany is a marketer and the author of Influencer
1:34.8	building your brand in the age of social media. She was the first ever senior
1:39.9	director of Influencer strategy and Talent Partnerships for Hearst magazine's digital media and the co-founder of Carbon.
1:47.0	Before reaching out to Brittany, I actually read her book and I found it extremely helpful so I reached out to her after reading the book and saying like hey this was actually one of the better reads
2:01.0	actually the only read on influencer marketing that I've ever seen that really hit the marks.
2:05.5	It wasn't just glossing over things without giving you like real rates and real examples.
2:11.2	And I found myself this year on the receiving end of more requests for brand
	...

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