Ep 220: The Future of the Beauty Industry (with Urban Decay and Caliray Founder Wende Zomnir)

10 Things To Tell You

Laura Tremaine

Society & Culture, Personal Journals

4.7 • 930 Ratings

🗓️ 16 May 2024

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

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Summary

Every now and then I have a guest on this show that just knocks my socks off and beauty industry pioneer Wende Zomnir is the latest fascinating person to get that title. In the 1990's, the top makeup and beauty brands were formal, stodgy, and established. Urban Decay disrupted the industry with their bold colors, heavily pigmented formulas, and modern branding. My guest Wende Zomnir describes what it was like to create Urban Decay and how lucky connections and a broad vision contributed to it's success. But now Zomnir is back with a new brand that is already on shelves at Sephora and poised to make another important splash in the beauty world: Caliray Beauty blends makeup with wellness to create innovative concoctions with innocent ingredients. Zomnir gives me an EDUCATION in this episode about sustainability and the future of the beauty industry. She shares the obstacles to making clean makeup and is generous with her knowledge, passion, and shout outs to other beauty brands who are doing right. Follow @wendezomnir on IG Follow @caliray on IG Shop Caliray @ Sephora FULL SHOW NOTES HERE MENTIONED in this episode: “Clean at Sephora” standards Environmental Working Group (www.ewg.org) Credo Beauty Clean Standard RELATED to this episode: Ep 14: Skincare and Makeup Favorites with Jamie Golden Ep 192: OBSESSED (More) Skincare and Makeup Favorites with Jamie Golden SUBSCRIBE to 10 Things To Tell You so you never miss an episode! CLICK HERE for episode show notes FOLLOW @10ThingsToTellYou on Instagram FOLLOW @10ThingsToTellYou on Facebook JOIN the 10 Things To Tell You Connection Group SIGN UP for episode emails, links, and show notes JOIN the Secret Stuff Patreon BUY THE BOOK: Share Your Stuff. I'll Go First. by Laura Tremaine BUY THE BOOK: The Life Council: 10 Friends Every Woman Needs by Laura Tremaine Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Welcome to the Ten Things to Tell You podcast. I'm Laura Tremaine and I always have at least ten things to tell you and you have ten things to tell.
0:22.0	This is a show where we believe that sharing yourself will make you less lonely.
0:28.0	It is widely known around here that I love all things beauty and fashion.
0:35.0	For my conversations with my fellow beauty obsessive Jamie Golden
0:40.0	to The Favorite Things episodes which always include at least one or two new beauty
0:47.0	products that I'm loving. It's not uncommon for me to be sharing something beauty product
0:52.4	related.
0:54.0	But I have never really gotten to have a conversation
0:57.0	with someone on the creator side of the beauty industry.
1:00.9	So I was so excited to sit down with Wendy Zomner, the co-founder of Urban Decay and
1:06.6	founder of her new product line, Callie Ray. I found Wendy's story of how she created Urban Decay absolutely fascinating. I had no idea how
1:18.2	revolutionary Urban Decay was at the time and how it completely changed the beauty industry in a lot of ways.
1:26.4	But the bulk of this conversation is really about Wendy's passion for sustainability within the beauty industry.
1:33.0	Wendy has brought us five things she wants us to know about sustainability and beauty.
1:39.0	She talks about the importance of using sustainable packaging, how consumers can identify and support brands that prioritize
1:46.8	sustainability. And Wendy also explains what makes a formula clean and how clean beauty products can be high performing.
1:56.0	She addresses the challenges of recycling makeup packaging and emphasizes the ever-evolving landscape of sustainability in the beauty industry and the importance
2:06.7	of brands working together to create positive change.
2:12.4	Wendy Zomner is a modern beauty industry pioneer.
2:16.0	She envisioned a shakeup on an unsuspecting and stodgy beauty industry
2:21.0	and she unleashed urban decay from her Laguna Beach
2:24.5	bungalow in 1996 filling the void with makeup that fueled a beauty
	...

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