Ep. 277- GUEST: 🛑 STOP Asking for so much DATA! w/Auntie Anne's, Carvel, Cinnabon, Jamba [Matt Bettis Sr Dir Customer Engagement & Loyalty GoTo Foods]

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 21 February 2025

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of Do This, Not That, host Jay Schwedelson talks with Matt Bettis, Senior Director of Customer Engagement and Loyalty at GoTo Foods, about loyalty programs, data collection strategies, and customer engagement in the food industry. Matt shares his journey from computer engineering to marketing, insights on loyalty programs for brands like Auntie Anne's and Cinnabon, and tips for standing out in a competitive space. ===============================================================...

Transcript

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0:00.0	Welcome to Do This, Not That, the podcast for marketers.
0:14.4	You'll walk away from each episode with actionable tips you can test immediately.
0:20.0	You'll hear from the best minds in marketing who will share
0:22.7	tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos
0:29.9	that is our everyday. I'm Jay Schwettleson. Let's do this, not that.
0:40.0	We are back for do this, not that. We are back for Do This, Not That Podcast, presented by Marigold, and this episode is going
0:45.1	to make you hungry.
0:46.2	That is my guarantee.
0:47.7	Why?
0:48.2	We have someone incredible here.
0:49.6	Who do we got?
0:50.1	We got Matt Bettis.
0:51.1	Now, Matt is the senior director of customer engagement and loyalty of GoTo Foods.
0:55.7	Now, maybe you don't know GoTo Foods, but I bet you kind of do.
1:00.1	Okay, go-to foods is the, they have all these affiliated brands, 6,700 restaurants, cafes,
1:07.5	ice cream shops, bakeries in all 50 states, 60 countries. And here's some of the brands,
1:12.4	okay, anti-ans, Carvel, Cinebun, Jamba, Moe Southwestern Grill, McAlleter's Deli, I can never say
1:20.8	that right, Schlotsky's, I can't say that right either, Seattle's Best Coffee. Basically,
1:25.0	everything you consume on a daily basis, it's match responsibility,
1:28.9	and we're going to hear all about how he drives loyalty and customer engagement. I'm fired up to
1:32.8	have him here. Matt, welcome to the show. Thank you. I appreciate. I'm thrilled to be here,
1:36.6	and it's great to talk to you, Jay. I appreciate that. So we're going to get into all things,
	...

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