Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson explore the power of “building in public,” revealing why brands that show their behind-the-scenes process forge deeper audience connections and loyalty. ================================================================= Best Moments: (00:55) Quick catch-up on what shows they’re currently watching (02:45) Defining “building in public” as sharing behind-the-scenes processes (03:25) TikTok trend of BTS content outperfo...

Transcribed - Published: 28 April 2025

In this episode of Do This, Not That, host Jay Schwedelson uncovers the hidden value in bounced email addresses and explains why smart marketers shouldn’t ignore this overlooked data. Stick around for his “Since You Didn’t Ask” segment, where he drops fresh TV show recommendations. ================================================================= Best Moments: (01:30) Explanation of hard bounces vs. soft bounces in email marketing (02:37) Why B2B marketers should analyze their bounced email d...

Transcribed - Published: 25 April 2025

In this episode of Do This, Not That, host Jay Schwedelson interviews Judd Lewis, Director of B2B Marketing at Choice Hotels. They discuss Judd’s career transitions—from consumer to B2B marketing—along with the importance of stepping out of your comfort zone and applying creative marketing tactics across industries. ================================================================= Best Moments (01:31) Judd’s career journey from college to Choice Hotels (05:26) Transitioning from consumer to...

Transcribed - Published: 25 April 2025

In this first episode of Spamageddon—a five‑part crossover between Email After Hours and Do This, Not That—hosts Jay Schwedelson, Guy Hanson, and Danielle Gallant tackle the biggest myths in email deliverability while keeping things lively with a rapid‑fire “You Have Ten Seconds” game. 📧📧📧📧📧📧📧📧📧📧 PODCAST CROSSOVER WITH: ➡️Email After Hours Podcast by Validity. Hosted by: SHOW LINK: https://podcasts.apple.com/us/podcast/email-after-hours-the-podcast-for-email-senders/id1660022263 D...

Transcribed - Published: 24 April 2025

In this episode of Do This, Not That, host Jay Schwedelson tackles listener questions—mixing smart marketing advice with lighthearted personal takes. Learn how “stealth controversy” can spike engagement and find out which singing‑competition show really produces stars. ================================================================= Best Moments: (01:08) Work question about using industry myths as marketing content (01:35) Introduction to “stealth controversy” as an effective marketing tacti...

Transcribed - Published: 23 April 2025

In this What’s Up This Week edition of Do This, Not That—brought to you by Marigold—host Jay Schwedelson delivers a rapid rundown of the latest marketing updates, tech developments, and a dose of personal nostalgia. ================================================================= Best Moments: (00:54) Canva’s new LinkedIn video‑creation templates and direct integration (03:02) BrandFetch plugin for Canva that imports company logos in a click (03:47) Threads hits 320 million monthly active us...

Transcribed - Published: 22 April 2025

In this episode of Bathroom Break, hosts Daniel Murray (The Marketing Millennials) and Jay Schwedelson (Do This, Not That) talk through why every marketer should run a quick‑but‑thorough audit when the economy gets wobbly. Along the way they riff on White Lotus, Mission Impossible, and where Tom Cruise fits into your KPI dashboard. ================================================================= Best Moments: (00:56) Topic announcement: marketing audits in uncertain times (01:58) White Lotus...

Transcribed - Published: 21 April 2025

In this episode of Do This, Not That, host Jay Schwedelson tackles the concerning norm where only 10% of landing page visitors convert—offering simple, actionable tips to move that needle. Dubbed “10 percenter” tactics, these small changes can each improve conversion rates by around 10%. From form layout and button copy to trust badges and consistent imagery, Jay walks through the tweaks marketers can make to help visitors say “yes” more often. ===============================================...

Transcribed - Published: 18 April 2025

In this episode of Do This, Not That, host Jay Schwedelson welcomes Adam Parry, the cofounder and editor of Event Industry News—often referred to as the “Yoda of events.” They dive into a fascinating discussion about the “forgetting curve,” a concept dating back to the 1880s that explains how humans lose information over time, and how it applies to event attendance, content retention, and maximizing the value of professional gatherings. ========================================================...

Transcribed - Published: 18 April 2025

In this episode of Do This, Not That, host Jay Schwedelson welcomes Amanda Cole, CMO of Bloomreach, to explain the increasingly important concept of Agentic AI and how it’s revolutionizing e-commerce and marketing. They explore how consumers are already interacting with AI agents, the future of voice-activated e-commerce experiences, and the essential skills marketers need to stay ahead in this rapidly evolving field. ================================================================= Best Mome...

Transcribed - Published: 17 April 2025

In this episode of Do This, Not That, host Jay Schwedelson takes on two questions in the “Ask Us Anything” segment—one about leveraging ChatGPT’s free image generator for social media content, and a “ridiculous” question about the Kardashians. Jay shares practical AI hacks for going viral on social platforms, as well as his candid thoughts on the Kardashian’s Crumbl Cookie collab. ================================================================= Best Moments (01:04) Work question from Katie ...

Transcribed - Published: 16 April 2025

In this episode of Do This, Not That, host Jay Schwedelson delivers his weekly quick-hit roundup of marketing trends, business news, and pop culture observations. From LinkedIn’s new video performance data and email subject line tips for economic uncertainty to the Major League Pickleball rebrand, Jay keeps you informed on what’s happening and why it matters. ================================================================= Best Moments (01:13) LinkedIn’s new data on effective video content:...

Transcribed - Published: 15 April 2025

In this episode of The Bathroom Break, hosts Daniel Murray from The Marketing Millennials and Jay Schwedelson from Do This Not That dive into the seven deadly sins of marketing. With a mix of practical advice and playful banter, they cover common pitfalls marketers should avoid. ================================================================= 00:41 - Introduction to the seven deadly sins of marketing 02:03 - Marketing to everybody is a big no-no 02:49 - Why best practices are often outdated...

Transcribed - Published: 14 April 2025

In this episode of Do This, Not That, host Jay Schwedelson interviews TJ Cantwell, owner of Studio 28 Tattoos in New York City. They discuss the importance of customer reviews, how to handle negative feedback, and the secrets behind running a successful tattoo business. ================================================================= Best Moments: (00:58) Introduction to TJ Cantwell and Studio 28 Tattoos (03:28) The organic growth of prioritizing customer reviews (04:50) Methods for intentio...

Transcribed - Published: 13 April 2025

In this episode of "Do This, Not That," host Jay Schwedelson dives into the ultimate tactics for writing email subject lines that can significantly boost open rates. He presents actionable strategies based on data analytics from over 6 billion emails, offering marketers insights for creating compelling email subject lines. Divided into three categories—10 percenters, 20 percenters, and 30 percenters—Jay lays out techniques that marketers can implement right away to enhance their email perform...

Transcribed - Published: 11 April 2025

In this episode of Do This, Not That, host Jay Schwedelson interviews Michael Barber, formerly the head of global marketing and managing director of Grow Schools UK. He is now the CMO of StarTech.com. They discuss email marketing myths, strategies for improving email deliverability, and building a culture of testing within organizations. Michael shares insights on how emails make it to the inbox, the importance of engagement metrics, and tips for convincing executives to approve marketing tes...

Transcribed - Published: 11 April 2025

In this episode of the "Do This, Not That" podcast, host Jay Schwedelson tackles pressing marketing questions, including how to keep lead generation alive amid budget cuts. With a blend of humor and actionable advice, Jay not only shares his personal anecdotes but also presents innovative, low-cost strategies marketers can implement right away. ================================================================= Best Moments: (01:04) Marketing with zero budget question from Jake in Springdale, U...

Transcribed - Published: 9 April 2025

In this episode of "Do This, NOT That," host Jay Schwedelson dives into the current marketing landscape, particularly focusing on the implications of tariffs and the importance of adjusting marketing strategies during uncertain economic conditions. Jay emphasizes three critical tactics—transparency, value, and stability—that marketers must leverage to maintain customer trust and engagement. BTW! GURU Conference is back!!! 🔥Registration is now OPEN! The World's Largest Virtual EMAIL MARKETING ...

Transcribed - Published: 8 April 2025

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson dish out quick marketing tips while celebrating Jay's birthday. They also discuss reposting strategies across social media platforms and share insights on content curation. BTW! GURU Conference is back!!! 🔥Registration is now OPEN! The World's Largest Virtual EMAIL MARKETING Conference - 100% FREE - Nov 6-7! 💥First 500 people to register will get FREE SWAG! See you there! 👋 www.GuruConference.com ==================...

Transcribed - Published: 7 April 2025

In this episode of "Do This, Not That," host Jay Schwedelson dives into a transformative trend in marketing: transparency. He discusses how sharing the data you have on your customers can significantly enhance communication and engagement. By being upfront about the customer's actions, marketers can foster a stronger connection that drives conversion rates. BTW! GURU Conference is back!!! 🔥Registration is now OPEN! The World's Largest Virtual EMAIL MARKETING Conference - 100% FREE - Nov 6-7! ...

Transcribed - Published: 4 April 2025

In this episode of "Do This, Not That," host Jay Schwedelson interviews Courtney Elmer, founder of PodLaunch and host of "Insider Secrets to a Top 100 Podcast." They dive deep into the world of podcasting, exploring everything from why it's not too late to start a podcast to the secrets of ranking on the charts and setting realistic expectations for podcast success. BTW! GURU Conference is back!!! 🔥Registration is now OPEN! The World's Largest Virtual EMAIL MARKETING Conference - 100% FREE - ...

Transcribed - Published: 4 April 2025

In this episode of "Do This, Not That," host Jay Schwedelson answers your pressing questions about business and life. He redefines seasonal marketing campaigns and how consumer behavior toward future promotions will boost conversions. Last but not least, Jay talks about what to do on your birthday and what he is doing on his birthday this week! BTW! GURU Conference is back!!! 🔥Registration is now OPEN! The World's Largest Virtual EMAIL MARKETING Conference - 100% FREE - Nov 6-7! 💥First 500 pe...

Transcribed - Published: 2 April 2025

In this episode of the "Do This, Not That" podcast, host Jay Schwedelson dives into the latest updates in marketing and pop culture. From Facebook's return to its roots with an updated friends tab to LinkedIn's best practices and exciting rumors in Hollywood, this episode delivers insights that marketers can immediately apply to their strategies. BTW! GURU Conference is back!!! 🔥Registration is now OPEN! The World's Largest Virtual EMAIL MARKETING Conference - 100% FREE - Nov 6-7! 💥First 500 ...

Transcribed - Published: 1 April 2025

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson share quick email marketing tips that listeners can implement right away. The dynamic duo brings their expertise from their respective podcasts, Marketing Millennials and Do This Not That, to deliver valuable insights with a dash of humor. BTW! GURU Conference is back!!! 🔥Registration is now OPEN! The World's Largest Virtual EMAIL MARKETING Conference - 100% FREE - Nov 6-7! 💥First 500 people to register will get FR...

Transcribed - Published: 31 March 2025

In this episode of "Do This, Not That," host Jay Schwedelson declares that content is not king! He goes into detail about how the titles of your content and offers matter more than the content itself. Instead of focusing solely on website design or email formatting, Jay emphasizes that the names we give our content determine its success. Through engaging stories and real-world examples, he underlines the importance of A/B testing these titles to maximize engagement and conversion rates. BTW! ...

Transcribed - Published: 28 March 2025

In this episode of "Do This, Not That," host Jay Schwedelson welcomes Greg Wise, co-founder and chief customer officer at OneScreen.ai, to discuss out-of-home advertising and marketing. This marks the first time the podcast has covered this topic, and Greg shares valuable insights on how businesses of all sizes can leverage out-of-home advertising for effective marketing campaigns. BTW! GURU Conference is back!!! 🔥Registration is now OPEN! The World's Largest Virtual EMAIL MARKETING Conferenc...

Transcribed - Published: 28 March 2025

In this episode of "Do This, Not That," host Jay Schwedelson declares that content is not king! He goes into detail about how the titles of your content and offers matter more than the content itself. Instead of focusing solely on website design or email formatting, Jay emphasizes that the names we give our content determine its success. Through engaging stories and real-world examples, he underlines the importance of A/B testing these titles to maximize engagement and conversion rates. BTW! ...

Transcribed - Published: 28 March 2025

In this episode of "Do This, Not That," host Jay Schwedelson shares a little-known tip on enhancing click-through and conversion rates. Jay offers actionable advice, including a unique strategy involving "click triggers." The episode also touches on relatable anecdotes and a light-hearted Q&A segment. ================================================================= Best Moments: (00:45) Introduction to the "Ask Us Anything" format with work questions and ridiculous questions (01:08) Disc...

Transcribed - Published: 26 March 2025

In this episode of "Do THIS, Not That" podcast, host Jay Schwedelson discusses the latest trends in marketing, business, and social media, with a focus on the growing importance of short-form video across platforms, along with some comments on recent news and entertainment. ================================================================= Best Moments [00:00:10] Google's new "short videos" tab rollout and its significance for marketers [00:00:49] Why YouTube Shorts is exploding and the import...

Transcribed - Published: 25 March 2025

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson share easy marketing tips that won't break the bank. Learn simple ways to boost brand presence, grow your audience, and network effectively, even if you're on a shoestring budget. ================================================================= Best Moments: [00:00:40] Small budget, big impact marketing strategies [00:02:18] ChatGPT paid vs. free version debate [00:03:09] Boosting social media posts on a budget [0...

Transcribed - Published: 24 March 2025

In this episode of the "Do This, Not That" podcast, Jay Schwedelson dives deep into the power of specificity in marketing. He outlines how using microsegmentation can dramatically enhance your email open rates and social media engagement, leading to more conversions. Jay emphasizes the need to stop vague marketing messages and instead focus on clear, targeted communication that resonates with your audience. ================================================================= Best Moments: 0:00 -...

Transcribed - Published: 21 March 2025

In this episode of Do This, Not That, host Jay Schwedelson welcomes Daniel Rowles, CEO of Target Internet and host of The Digital Marketing Podcast, to explore the intricacies of creating and sustaining successful online communities. They discuss common pitfalls, how focusing on pain points can drive engagement, and practical tips for ongoing community management. ================================================================= Best Moments: (00:40) Introduction of Daniel Rowles and his back...

Transcribed - Published: 21 March 2025

In this episode of Do This, Not That, host Jay Schwedelson answers two listener questions in the “Ask Us Anything” segment. He provides practical guidance for crafting effective follow-up strategies, along with some entertaining—and slightly embarrassing—personal tales from industry events. ================================================================= Best Moments: (01:02) Work-related question about improving follow-up strategies (02:24) The importance of timely follow-up communications...

Transcribed - Published: 19 March 2025

In this episode of Do This, Not That, host Jay Schwedelson offers insights on recent business, marketing, and pop culture events. From Southwest Airlines’ baggage policy controversy and potential first-day-of-spring marketing angles to Instagram’s AI-generated comments experiment, Jay provides timely analysis and strategic tips for marketers looking to stay ahead. ================================================================= Best Moments (00:56) Southwest Airlines’ controversial changes ...

Transcribed - Published: 18 March 2025

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson break down why simplifying marketing messages is key to increasing engagement and making content accessible. They share strategies to avoid jargon, make copy more relatable, and communicate in a way that resonates with all audiences. ================================================================= Best Moments: (01:00) Why simplifying marketing offers increases conversions (01:13) Are marketing acronyms killing yo...

Transcribed - Published: 17 March 2025

In this episode of Do This, Not That, host Jay Schwedelson emphasizes that retaining customers is far more cost-effective and profitable than acquiring new ones. He shares actionable tactics to improve customer retention—from personal direct messages to creating exclusive power user panels—all designed to deepen engagement and drive sustained growth. ================================================================= Best Moments: (00:40) Introduction to the topic of focusing on existing custo...

Transcribed - Published: 14 March 2025

In this episode of Do This, Not That, host Jay Schwedelson interviews Todd Tuchek, from Apple’s creator partnerships team. They delve into the evolving world of podcasting, offering insights on Apple Podcast subscriptions, strategies for both new and established podcasters, and thoughts on the role of AI in the future of podcasting. ================================================================= Best Moments: (01:03) Introduction of Todd Tuchek and his role at Apple (02:30) Discussion on Ap...

Transcribed - Published: 14 March 2025

In this episode of Do This, Not That, host Jay Schwedelson addresses two listener questions in the “Ask Us Anything” segment. First, he provides insights on navigating email marketing mistakes and the concept of “micro panic” emails. Then, he offers advice on managing pricey social invitations to help listeners avoid financial and social strain. ================================================================= Best Moments (01:08) Work question from Jen in Boston about email marketing mistake...

Transcribed - Published: 12 March 2025

In this episode of Do This, Not That, host Jay Schwedelson delivers a brief rundown of current events in business, marketing, and technology. From Apple’s AI setbacks to Google’s expanding overview feature—and even a quick take on TLC’s The Baldwins—Jay offers timely insights and advice for marketers of all stripes. ================================================================= Best Moments (00:54) Apple’s AI struggles and pausing of new features (02:30) Google’s AI overviews in search r...

Transcribed - Published: 11 March 2025

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson dive into marketing strategies centered around merchandise and swag. They discuss the importance of quality, how to create visibility for social media impact, and how to use merch giveaways to engage audiences effectively. ================================================================= Best Moments: (00:56) Discussion on conference merchandise and its effectiveness (02:15) Jay’s top tactic for using swag in marke...

Transcribed - Published: 10 March 2025

In this episode of Do This, Not That, host Jay Schwedelson welcomes #1 Marketing Expert in United States - Amy Porterfield. They explore webinar strategies to instantly increase webinar registration rates, boost show-up rates, and other quick win tactics. Amy also shares the launch of her NEW podcast 'The Amy Porterfield Show' and why getting comfortable being uncomfortable is the best way to connect with your audience. ======================================================...

Transcribed - Published: 7 March 2025

In this episode of Do This, Not That, host Jay Schwedelson reveals quick, impactful tips for creating irresistible email subject lines—plus shares his latest TV show critiques and must-watch recommendations. ================================================================= Best Moments: (00:40) Introduction to subject line tactics (01:37) Using hours instead of days in subject lines (02:14) Incorporating future dates in subject lines (03:22) Effective reminder strategies without using the wor...

Transcribed - Published: 7 March 2025

In this episode of Do This, Not That, host Jay Schwedelson tackles questions from marketers working in conservative or “boring” industries. He shares strategies for revamping newsletters, standing out on social media, and increasing engagement while maintaining brand integrity. Jay also addresses personal questions about managing friendships and balancing work-life relationships. ================================================================= Best Moments: (01:16) Addressing the challenge o...

Transcribed - Published: 5 March 2025

In this episode of Do This, Not That, host Jay Schwedelson dives into recent social media marketing trends, changes in affiliate marketing, and how daylight savings time can affect email open rates. He also drops some fun personal anecdotes—including a memorable moment with Patrick Dempsey—and wraps up with entertainment updates you won’t want to miss. ================================================================= Best Moments: (00:56) Meta’s data on Facebook post engagement and external l...

Transcribed - Published: 4 March 2025

In this episode of The Bathroom Break, hosts Jay Schwedelson and Daniel Murray dive into LinkedIn’s newest updates—from newsletter metrics and impression counts on comments to mobile video labeling. They also explore AI-generated content detection and share strategies for maximizing engagement in a rapidly evolving platform. ================================================================= Best Moments: (01:14) LinkedIn’s new newsletter metrics (03:55) Introduction of impression counts on com...

Transcribed - Published: 3 March 2025

In this episode of Do This, Not That, host Jay Schwedelson calls out five marketing tactics that many marketers still swear by—but are no longer effective. He dives into better alternatives to help you maximize results across social media, email, and lead generation. ================================================================= Best Moments: (01:16) Instagram carousel posts are losing engagement (01:56) Why requiring corporate email addresses on forms is outdated (03:52) First name person...

Transcribed - Published: 28 February 2025

In this episode of Do This, Not That, host Jay Schwedelson interviews Kate DiLeo, an international best-selling author and branding expert, to explore the art of effective brand messaging. They discuss how businesses can create compelling taglines and pitches to drive revenue and stand out from competitors. ================================================================= Best Moments: (01:02) Introduction of Kate DiLeo and her expertise in branding (01:48) Kate's journey into the branding i...

Transcribed - Published: 28 February 2025

In this episode of Do This, Not That, host Jay Schwedelson takes listener questions in an “Ask Us Anything” segment. He offers practical tips for avoiding burnout and shares insights on navigating relationships, including communicating about long-term commitments. ================================================================= Best Moments: (01:04) Work-related question about avoiding burnout (01:51) Jay’s daily motivational thought (03:00) Practical ways to avoid burnout (04:13) The import...

Transcribed - Published: 26 February 2025

In this “What’s Up This Week” segment of Do This, Not That, host Jay Schwedelson highlights the latest events and trends marketers need to stay aware of, along with a few pop culture updates. From Daylight Savings Time’s impact on marketing campaigns to a quick review of recent TV shows and movies, Jay keeps you in the loop! ================================================================= Best Moments: (00:40) Introduction to the "What’s Up This Week" segment (01:04) Impact of Daylight Savin...

Transcribed - Published: 25 February 2025

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson tackle popular business and marketing sayings, challenging their validity and sharing perspectives from their experiences in the field. They also sprinkle in a bit of pop culture talk, discussing current movies and apps for film fans. ================================================================= Best Moments: (01:12) “Love what you do, and you'll never work a day in your life” – Is this true? (02:35) The pros a...

Transcribed - Published: 24 February 2025