Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our everyday. I'm Jay Schwettleson. Let's do this, not that.

We are back for what's up this week from the Do This Not That podcast presented by Marigold.

This is our short episode where breakdown what's going on this week in business and marketing and life.

And then we still have our Ask Us Anything and our big tips episode at the end of the week.

So what's going on?

Well, something that's probably not on your radar from a marketing perspective, but it should be because it's going to impact your campaigns, whether your business or consumer marketer, is daylight savings time.

Yes, March 9th is daylight savings time.

You're like, oh, I got a little time for that, but you really don't because you probably have campaigns planned for March 10th, 11th, 12th, all that, and you're not really

thinking about the impact that daylight savings time has. Now, this is the one where we spring

forward. This is the one where we lose about an hour of our sleep on that first night, and here's

some weird stats. This is real. There's groginess. So the next

day, we're all little groggy. And it leads to a 6% spike in workplace injuries the following day

after we spring forward, because we're losing an hour of sleep, according to the Journal of Applied

Psychology. And I'll get to the marketing piece of this in a second, but the American Economic Review said that there is a six and a half jump, unfortunately, in fatal car crashes the week after daylight savings time.

And J.B. Morgan Chase found that there's a three and a half percent drop in credit card transactions in the

days after the spring shift because we're all tired. I can't take it. I hate it. I really can't take it.

I messed up for like a week and we see it in the data. So according to subjectline.com as an example,

your email open rates get all jacked up. So emails that are delivered between 6 a.m. and 9 a.m.

...