Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our everyday. I'm Jay Schwettleson. Let's do this, not that.

We are back for what's up this week from the Do This Not That podcast presented by Marigold.

This is our super short episode where we break down what's going on this week in business and marketing and life.

And then we still have our awesome episodes the rest of the week.

So what's going on? Well,

Apple is really screwing up this AI stuff. I don't know about you all, but Siri on my phone has only gotten stupider, not smarter. And Apple this week announced that they're indefinitely pausing,

rolling out a lot of the new AI features on all the phones that had the

capabilities to have all these AI features. So anybody that has an iPhone 15 or an iPhone 16,

you know, you have all the options. You're supposed to have all the options, all this cool

AI stuff. But it's not going to be available because Apple can't seem to get it right,

which is really bonkers from a

marketing perspective because for the last six months in all their commercials, they keep showing all

these AI features and they're selling iPhone 16 saying you're going to have all these AI features,

but you're not. You can't get access to them? I mean, can you do that in your company? Run ad saying,

hey, we got all this cool stuff. But by the way, no clue when it's going to be available. So they need to work on

Siri. I mean, it is frustrating on a good day. The only feature that is available, that is actually

something I do not use, is the categorization of emails as you're receiving them.

You know, they updated the email mail app.

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