Ep. 293: Keith Jeffrey - A "Broc & Roll" Star from the Band, Atlas Genius
PLANTSTRONG Podcast
Rip Esselstyn
4.8 • 2.3K Ratings
🗓️ 20 March 2025
⏱️ 55 minutes
🧾️ Download transcript
Summary
Ready to travel down under for some plant-powered rock? Today, we introduce you to Keith Jeffrey and his band, Atlas Genius!
Not only do they create incredible music, but they also embrace a plant-based lifestyle while touring the world. In this episode, we dive into:
- Why three Aussie brothers ditched meat for veganism
- Their favorite plant-based eats on the road
- How their lifestyle influences their music & ethics
The world needs more broc and rock stars like Keith Jeffrey who aren't afraid to amplify their ethics and their music. It’s a conversation about passion, purpose, and making choices that align with who you are.
(Plus, stick around till the end—we’re playing one of my favorite Atlas Genius tracks!)
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Transcript
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| 0:00.0 | I'm Ray Besselston, and you're listening to the Plan Strong podcast. |
| 0:06.0 | Today, you're going to travel down under with me to the land of Australia to meet a powerhouse of plant-based music. |
| 0:16.0 | I can't wait to introduce you to Keith Jeffrey and the music of his band, Atlas Genius. I'll have that right after |
| 0:24.6 | this message from Plant Strong. Hey, Plant Strong family, great news. Our unsalted vegetable broth |
| 0:34.5 | and fan favorite seven grain and sweet potato pancake mixes are all officially |
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| 0:46.9 | excellent base for soups, stews, and any dish that needs a rich, savory foundation. And if you've |
| 0:53.7 | been missing our pancake mixes, |
| 0:55.6 | now is the time to stock up. |
| 0:57.7 | They make the most delicious, hearty stacks, |
| 1:00.4 | perfect for fueling your weekend adventures, |
| 1:02.0 | whether that's pickleball, hiking, |
| 1:04.2 | or just a slow morning cup of Joe. |
| 1:08.3 | As a small but mighty business, |
| 1:10.2 | demand planning is always a learning curve, |
| 1:13.2 | and we appreciate your patience and support more than I can say. Our goal at Plan Strong is to |
| 1:19.7 | make it simple and effortless to enjoy a whole food, plant-based lifestyle that's free from |
| 1:25.4 | oils, refined sugars, and excessive sodium without compromising |
| 1:29.8 | on flavor or satisfaction. Get yours now at plantstrong.com and always keep living, Plansstrong. |
| 1:38.5 | Today is going to be a fun episode, my Planned Strong brothers and sisters. Let me give you the backstory here. |
| 1:46.9 | Several months ago, I received an email from a gentleman named Steve Jeffrey from the Adelaide |
| 1:53.5 | Australia band Atlas Genius. Love that name. They're not only distinguished by their musical talent, but also by their |
... |
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