Ep.294- SECRET to 40% Email Open Rate INCREASE! ➕I don't like Las Vegas | Jay’s SCOOP

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 21 March 2025

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of the "Do This, Not That" podcast, Jay Schwedelson dives deep into the power of specificity in marketing. He outlines how using microsegmentation can dramatically enhance your email open rates and social media engagement, leading to more conversions. Jay emphasizes the need to stop vague marketing messages and instead focus on clear, targeted communication that resonates with your audience. ================================================================= Best Moments: 0:00 -...

Transcript

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0:00.0	Welcome to Do This Not That, the podcast for marketers.
0:14.4	You'll walk away from each episode with actionable tips you can test immediately.
0:19.9	You'll hear from the best minds in marketing who will share
0:22.7	tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos
0:29.9	that is our every day. I'm Jay Schwettleson. Let's do this, not that.
0:39.8	What is going on?
0:41.4	We are back for Do This, Not That podcast presented by Marigold.
0:46.3	And today we're talking about the super easy tactic that is going to increase your email
0:50.9	open rates by over 40%.
0:52.9	And your social media is going to crush it.
0:55.8	Everything is going to crush it.
0:57.6	And the topic is about not being vague and this idea of super specific stuff and
1:03.5	micro segmentation.
1:04.5	I'm going to get into it all.
1:06.2	But the thing that we have to stop doing, we have to stop thinking that people have a clue what we are talking about.
1:13.4	There are so many different marketing campaigns that are vague.
1:16.7	I'll give you examples.
1:17.9	In my inbox, I got this email from John Varvados, the clothing company.
1:22.5	I don't even know why I'm on that list.
1:23.8	I've never bought anything from them.
1:25.3	And the subject line said, a hue you can rely on.
1:30.1	I don't know what that means. Okay. I got another email from uncommon goods. And the subject line said,
	...

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