Welcome to Do This Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our every day. I'm Jay Schwettleson. Let's do this, not that.

We are back for what's up this week from the Do This Not That podcast presented by Marigold.

This is our super short episode to break down what's going on this week in business, marketing,

and life.

Let's get into it.

There's a lot that's been going on with video, short form video on the different platforms,

a lot of changes.

And I wanted to share with you what's rolling out this week.

So some of you may have noticed that when you go to Google.com now, there is a tab at the top where all the other tabs are, and it says short videos.

This short videos tab was in beta for a long time, but now it's rolling out to everybody.

And when you click on the short videos tab on Google beta for a long time, but now it's rolling out to everybody.

And when you click on the short videos tab on Google.com, you will see all these TikTok videos and all these other short form videos.

This is a very, very big deal for Google to give real estate like that to short videos.

And it's not going anywhere. And the reason it's not going anywhere is that YouTube shorts is exploding.

Okay.

And if you're not doing short form videos for your brand accounts, you need to get on that train like yesterday.

And for your personal brand as well, this is critically important.

And the other reason it's exploding and it's going to explode even more is that the

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