Welcome to Do This Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our every day. I'm Jay Schwettleson. Let's do this, not that. We are back for do this, not that.

We are back for Do This, Not That podcast, presented by Marigold.

And we are talking about a topic today.

We have never talked about in 350 zillion episodes of this thing, which is out-of-home advertising and marketing.

And I got the guy, Greg Wise.

You may know him if you know

anything about out of home he is a co-founder and chief customer officer at

one screen.a i they are the beasts and out of home and um he'll tell you all about

his background he's an old HubSpot guy he's awesome Greg welcome to the podcast man

I day look Jay appreciate you guys having us,

having me. It's a pleasure to be here. Excited to talk. Out of home.

Amazing. And yet, you're in home right now while you talk about out of home. The irony is

amazing. It's part of the irony behind the actual story behind how we started, too.

Oh, well, here we go. I'm going to open up for you.

Before we get into how everybody, I mean, everybody listening, whether you're a giant company,

a tiny company, a startup, whatever, out of home is for you.

And we're going to get into exactly what you can be doing, should be doing, and testing.

Greg, how did you wind up doing this stuff?

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