Ep. 298- FAIL! Most Marketers MISS THIS ONE! Content IS NOT KING!👑Friends? Seinfeld?🤦‍♂️| Jay’s SCOOP

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 28 March 2025

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of "Do This, Not That," host Jay Schwedelson declares that content is not king! He goes into detail about how the titles of your content and offers matter more than the content itself. Instead of focusing solely on website design or email formatting, Jay emphasizes that the names we give our content determine its success. Through engaging stories and real-world examples, he underlines the importance of A/B testing these titles to maximize engagement and conversion rates. BTW! ...

Transcript

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0:00.0	Welcome to Do This Not That, the podcast for marketers.
0:14.4	You'll walk away from each episode with actionable tips you can test immediately.
0:19.9	You'll hear from the best minds in marketing who will share
0:22.7	tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos
0:29.9	that is our every day. I'm Jay Schwettleson. Let's do this, not that. We are back for do this, not that.
0:43.3	We are back for Do This, Not That podcast, presented by Marigold.
0:48.2	And today we're talking about the thing that you should be testing that you're not.
0:51.1	Everybody's always out there testing, oh, what's my subject line?
0:51.8	I should test it.
0:52.8	I should test the time of day.
0:59.3	I should test my social media format creative. I should test this. I should test my website. No. The thing you need to test is what you are calling your content, what you are calling your sale, the actual title. People
1:07.2	get it backwards. They say content is king. Content content is not king the title of your content is king
1:15.5	the title of your offer is king people do not try your product people do not try your webinar people
1:23.8	do not try your new ebook. People do not try your sale.
1:28.7	They try what it is called.
1:31.1	And yet what do we do?
1:32.3	We are not testing the name of those things.
1:35.8	We're not doing an A, B, test on the name of the thing that we're trying to promote.
1:40.3	What's happening is, oh, oh, there's a new ebook.
1:42.8	We got to get this thing downloaded. We got to hand it over from whoever a new ebook. We got to get this thing downloaded.
1:44.3	We got it handed over from whoever created the ebook.
1:46.3	We got to promote it.
	...

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