Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our everyday. I'm Jay Schwettleson. Let's do this, not that.

We are back for Do This, Not That podcast presented by Marigold, and we have one of the smartest

people to ever be on this podcast, which isn't saying much when I'm solo because I'm not doing

that much, but this dude's smart.

Who do we got?

We got Michael Barber. Now, if you're in the world of

email marketing, marketing, maybe you know him. He is the head of global marketing and manager

director of the UK of gross schools. And gross schools is really cool because they actually

help school leaders get the money and resources and stuff they need to be a thriving school. But beyond all

this great stuff Michael's doing in the world of education, he is like the most knowledgeable dude

about marketing, content marketing, email marketing, and his sessions below my mind when I go to them.

I'm thrilled to have him here. Michael, welcome to the show. Thanks, man. It's so good to be here. Excellent. All right, listen, before we talk about the topic of

the day, which is busting some myths about why your emails do or don't, or is that right, do,

don't, whatever, why they go to the inbox and why they don't go to the inbox. Tell everybody,

how did Michael become Michael?

Michael became Michael because he was sitting in a newsroom in college. And our news director came in

one day and was like, hey, we've got this thing called a website we need to build. And I very like,

you know, sort of like raised my hand in an effort to build what was the first student newspaper website at the

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