Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our every day. I'm Jay Schwettleson. Let's do this, not that.

We are back for what's up this week from the Do This, Not That podcast presented by Marigold.

There's our super short episode where all week long we get in questions, we get in work

questions, we get in ridiculous questions.

We try to tackle one of each.

And if you want to submit a question, you would be the coolest person I know.

All you got to do is go to jschwedelson.com.

There's a button that says podcast.

And then another one that says, ask us anything.

We love getting your questions.

We love ridiculous ones.

We love work ones.

Let's jump into it, though.

Let's do the work question first. We had a question from

Rob, from Livingston, New Jersey. What do you got, Rob? Jay, my marketing team want to test

social posts and email content around an industry myth that is super annoying that still

circulates and we want to have a hot take on it.

Is that an actual marketing tactic

...