Ep. 317 - Switching Careers! w/Dir B2B Marketing Choice Hotels Judd Lewis! Getting Comfortable Being Uncomfortable!

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 25 April 2025

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of Do This, Not That, host Jay Schwedelson interviews Judd Lewis, Director of B2B Marketing at Choice Hotels. They discuss Judd’s career transitions—from consumer to B2B marketing—along with the importance of stepping out of your comfort zone and applying creative marketing tactics across industries. ================================================================= Best Moments (01:31) Judd’s career journey from college to Choice Hotels (05:26) Transitioning from consumer to...

Transcript

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0:00.0	Welcome to Do This, Not That, the podcast for marketers.
0:14.4	You'll walk away from each episode with actionable tips you can test immediately.
0:20.0	You'll hear from the best minds in marketing who will share
0:22.7	tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos
0:29.9	that is our everyday. I'm Jay Schwettleson. Let's do this, not that.
0:40.1	We are back for Do This, Not That podcast, presented by Marigold, and we have an amazing guest here today.
0:46.2	Who's here?
0:46.5	We got Judd Lewis.
0:48.0	Now, Judd is the director of B2B marketing at Choice Hotels.
0:52.6	And besides for Judd just being an awesome dude,
0:54.7	choice is like a really big thing of my Bob, right?
0:58.0	They got about 7,500 hotels, 22 different brands,
1:02.0	about 630,000 rooms.
1:04.3	Everybody listening has stayed in a Choice Hotel
1:06.7	at least probably 10 times in their lives.
1:09.0	So we're going to get into all sorts of stuff
1:11.2	about careers and getting comfortable, being uncomfortable, all sorts of action. Judd,
1:15.8	thanks for being here, man. Thank you so much for having me. I'm excited to be here.
1:19.4	All right. So we're going to try to talk about career pivots and stepping out of our comfort
1:24.7	zone and all this stuff. But maybe you could lay the groundwork for everybody.
1:28.8	What has your career journey been like?
1:31.4	How did you wind up where you are now?
	...

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