This is Trend Following Radio, where great thinking comes alive.

Nobel Prize winners, legendary traders, bestselling authors, and the pros that know what drive us irrational human beings.

I am your host, Michael Coval.

Not filtered, raw, honest.

That's my passion.

My guest today, Susan Pierce Thompson.

She has a new workout, a new book, Bright Line Eating.

This is a podcast of aha moments on top of aha moments.

Because just about everything that every one of us does with our eating is wrong.

Not only are our actions wrong, our understanding is wrong.

Just a really fun, interesting conversation.

And for those people, whether it's you listening or those people in your life that have a problem with weight, a problem with eating, this is a must listen.

I hope you enjoy this conversation with Susan Pierce Thompson. I love seeing in your work the reference to a B-Hag. I don't know how many people, unless they've read

Jim Collins' work, and I think he's the one that originated it. What's your B-Hag? And explain

what a B-Hag is. So a B-Hag is a big, hairy, audacious goal. And yeah, it's the idea is in business,

you know, that you need to have a B-Hag. You know, like I heard that IBM's B-Hag back in the day

was, you know, a computer on every desk.

So my BHAG is that anyone anywhere who really, really wants to lose all their excess weight and keep it off for good and is willing to do what it takes to make that happen, we'll have a roadmap that works.

That's my BHAg.

I'm just, I sort of wake up every morning in service of people who've tried everything to lose weight and nothing works

because their brain is blocking them from losing weight. I help them turn that around.

Let's start at a beginning, somewhere in a beginning. Let's use you as a guinea pig example,

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