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The Axe Files with David Axelrod

Ep. 602 — Chris LaCivita

The Axe Files with David Axelrod

CNN

News

4.67.7K Ratings

🗓️ 21 November 2024

⏱️ 61 minutes

🧾️ Download transcript

Summary

Chris LaCivita, GOP campaign pro and mastermind behind some of the party’s most ruthless yet effective political ads, says he focuses on a simple mandate—getting his boss elected. In the weeks following his successful stint as co-manager of Donald Trump’s 2024 campaign, the former Marine joined David to talk about his upbringing in the Pittsburgh area; how his military experience informs his campaign work; what made Trump’s 2024 campaign different from 2016 and 2020; and his take on the impact of trans rights, abortion, and Joe Biden on the 2024 presidential race. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

And now from the Institute of Politics at the University of Chicago and CNN Audio, The Axliles, with your host, David Axelrod.

0:16.1

Chris Lasavita, a decorated Marine Corps veteran, found his passion three decades ago on the battlefield of

0:22.9

politics. He gained a reputation over the years as a savvy, detailed, oriented operative,

0:29.2

and a take-no-prisoner strategist and admin. His resume includes the notorious 2004 swift-boat veterans

0:36.9

for truth ads against John Kerry, so impactful

0:40.2

that swift boating became a verb, synonymous with slashing negative media.

0:45.8

Earlier this month, La Seveda won his biggest battle as co-manager of Donald Trump's historic

0:51.8

re-election campaign. In this week, I sat down with Las Vita

0:56.0

at the Institute of Politics at the University of Chicago

0:59.0

to talk about his life, his work, and the 2004 campaign.

1:07.4

Chris Lasavita, the famous, infamous, notorious, which is probably good for your business.

1:16.6

Yes, probably good for your business. Welcome. Welcome to the Institute of Politics. Good to see you.

1:22.8

Before we get into the campaign itself, which is historic and obviously impactful and interesting.

1:30.1

I want to talk about you because you've become historic and impactful and interesting.

1:35.3

So, yeah, if this were on camera, people could see you wince.

1:43.3

But I want to ask you, you're from McKeesport, Pennsylvania,

1:46.7

which is right outside of Pittsburgh. Talk to me a little bit about your family. Your grandparents,

1:53.0

both immigrants, all immigrants from Italy and Ireland. In Ireland. Yeah, my dad's family from

1:58.8

Italy. My mom's family from Ireland. I'm the second oldest of five boys,

2:03.4

uh, born and raised in McKeesport, Pennsylvania, moved to Richmond, Virginia in 179.

2:09.1

Well, before we get to Richmond, just let me ask you about your family. Tell me your grandparents were,

2:14.3

you, you knew your grandparents? My dad's dad's side only knew my grandmother she died

...

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