Welcome to Do This Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our everyday. I'm Jay Schwettleson. Let's do this, not that.

I'm excited for the solo episode here today about LinkedIn engagement.

And I'm going to share things that I'm literally not supposed to share, but I'm going to do it anyway.

And I hope when you're done with this, you really will be able to amp up your engagement on LinkedIn, because I'm going to give you some specific,

very specific things that you could do that actually will make a significant difference.

And at the end, I'll talk about some nonsense in my life. I don't know what that is yet, but we'll get

there. So LinkedIn,

the first thing to think about LinkedIn, before we get into the tips, I want to talk about big picture on LinkedIn and what works and what doesn't work. We are all very boring. We are.

We're boring. What we all pretty much do on LinkedIn is we go on there and we'll share,

this is something great that my company is doing. This is a new piece of research from my company

or look at me. I'm doing something really cool. I got some new accreditation of some kind.

And 90% of the content on there is I'm great or my

company is great. And let me tell you how much other people care about that. A zero burger. Nobody

cares. Nobody cares about whatever greatness your company is doing. Nobody cares whatever greatness

you're doing. I'm sorry, they don't.

So before we begin into the tips, the secret sauce of LinkedIn and of marketing in general,

engagement, social media, for that matter, is the way Gary Vee puts it.

What he says is give, give, give, and then ask. You need to share content that lets the person who's

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