EP. 6- Best Offers in 2023 That ACTUALLY Convert l Jay's Scoop

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 25 August 2023

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

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Summary

Join us on this week's episode as Jay discusses the essential need for marketers to adapt to changing consumer behaviors and preferences. "Sometimes marketers be like, oh, this channel doesn't work. Search doesn't work for us, or social or email doesn't work for us, when in fact it's the offer they're promoting," Jay explains, emphasizing the importance of identifying what truly works in the contemporary marketing landscape. In this episode, Jay dives into: - The least effective marketin...

Transcript

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0:00.0	Welcome to Do This Not That, the podcast for marketers.
0:14.4	You'll walk away from each episode with actionable tips you can test immediately.
0:19.9	You'll hear from the best minds in marketing who will share
0:22.7	tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos
0:29.9	that is our everyday. I'm Jay Schwettleson. Let's do this, not that.
0:43.7	All right, here we are for another episode of Do This, Not That.
0:50.6	I'm excited about this one because we're talking about offers, whether you're a consumer marketer or a business market or different offers that you are promoting lead to different outcomes. We're going to get some quick tips here or what you need to
0:57.9	be thinking about for the types of offers that you're sending out. But before we get into what
1:01.9	types of offers you should send out, it's incredibly important to think about the fact that not all
1:07.5	offers in general do the same. Sometimes markets be like, oh, this channel doesn't work.
1:12.5	Search doesn't work for us or social or emails and work for us when in fact it's the offer they're
1:17.2	promoting. So let's say you are a marketer and you're trying to promote an infographic right now.
1:22.6	That's your go-to piece of content to drive lead generation. Well, good luck to you because infographics are from
1:28.7	1987. No one knows what to do with those really long graphical, weird things. Nobody's downloading
1:35.3	them anymore. Or if your entire strategy is a new ebook that your company came out with and you're
1:41.2	supposed to drive all of this pipeline and demand from this
1:45.2	ebook. When is the last time you downloaded an ebook and actually read it? It's a very difficult
1:51.3	piece of content to drive a lot of engagement from. So what are the offers, business and consumer
1:57.7	that are working right now? And by the way, it's always changing. Look, infographics
2:01.9	used to be great. Okay, they're not anymore. So what is working now? Okay, what's working now,
2:08.1	let's go down the list of the top performing offers. On the business side, the top performing
2:14.1	offers are going to be lists and checklists and guides.
	...

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