Ep. 93 - What’s Wrong With The Fitness Industry (And How To Change It)

Iron Culture

The MASS Crew

Sports & Recreation, Health & Fitness

4.8 • 827 Ratings

🗓️ 16 November 2020

⏱️ 170 minutes

🔗️ Recording | iTunes | RSS

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Summary

The stories often used in the fitness and nutrition space, but which certainly aren’t restricted to it, can suck us in, bleed our wallets, and turn us into zealots. “I used to think X but I was wrong! Look at this obscure mechanism (which I probably don’t understand and you definitely don’t understand), and look at this anecdote! This is why I now think Y! Everything we thought we knew was wrong and THEY don’t want you to know! You’re unknowingly missing out on gains/unhealthy, so we need to eat/train like Z now!” We are joined by Ben House, who has his PhD in nutrition and has been an educator in the lifting world for years helping people to think critically, learn nuance and get better. Today he joins us to pull back the curtain on the stories that pull us in with an emotional response, prey on them, and subvert our critical thinking. Moreso, he also asks the challenging question, is this always bad? Is this natural and how can elements of these approaches be used positively?

Transcript

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0:00.0	Eric, this is a long one.
0:03.3	This is the longest one, actually.
0:06.1	I think so.
0:07.7	And they're going to discover today that we're in fact two Ds with no T's.
0:12.0	And you'll know what that means if you make it all the way to the end because this is a monster episode.
0:18.9	We've kind of talked about this superficially in other episodes, or it was a tangent
0:24.5	that we went into, but not anything specific, in terms of trying to arm the listener,
0:29.5	okay?
0:29.9	Trying to arm the cult properly for war, because we're, of course, this is what we do,
0:34.2	we're a warring tribe here.
0:36.2	How to properly try and digest the information that you're being given, how to know when
0:41.9	you're being marketed to, how to know if that's a good thing, if it's a bad thing.
0:44.8	If you even should have a moral judgment in the first place, because, hey, folks,
0:47.4	we're just talking about lifting, right?
0:49.7	So maybe adopting a little bit more of an Alster Crowley do with that Wilson approach might be a little bit better for some people rather than saying the cupcakes or the devil
0:56.4	or everyone should be eating cupcakes.
0:58.1	We don't know.
0:59.0	Luckily we have doctor.
1:01.2	So Mr. Sorry, I should crack myself.
1:03.2	Mr. Dr. Ben House, PhD in the house today.
1:07.9	Yes.
1:08.3	So this episode is all about how not to get hoodwinked, how to understand that there's a game. People are playing it. Some people are playing it just to help you learn, just to get you invested and interested in the stories that can lead to science, unlocking new levels of understanding and teaching critical thinking.
	...

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