Epicutis Introduces: Arctigenin, The New Standard For Brightening Skincare Ft. Maxwell Stock
Skincare Anarchy
Ekta et al.
4.2 • 2K Ratings
🗓️ 27 November 2024
⏱️ 32 minutes
🧾️ Download transcript
Summary
In this episode of Skin Anarchy, host Dr. Ekta welcomes Maxwell Stock, founder and CEO of Epicutis, to explore the brand’s science-first approach to skin health and its latest innovation, the Arctigenin Brightening Treatment (ABT). Known for its minimalist, results-driven formulations, Epicutis is redefining professional skincare.
Max shares how his personal struggles with reactive skin inspired him to create a line focused on reducing inflammation and improving skin health. Leveraging his biotech background, he developed Epicutis to prioritize quality, transparency, and efficacy over flashy marketing or "fluff" ingredients. Collaborating with experts like Masanori Tamura, Epicutis delivers clinically-backed products designed to strengthen the skin barrier and enhance its natural function.
A standout of the episode is the ABT, a groundbreaking brightening product six years in the making. Unlike harsh brightening agents like vitamin C, ABT harnesses arctigenin, a natural compound from burdock seed, to reduce melanin production gently and effectively. Safe for all skin types, including sensitive and skin of color, ABT represents the next generation of brightening treatments.
Max also discusses Epicutis’s professional-first philosophy, emphasizing education and expertise. By working with skincare professionals, the brand empowers consumers to make informed decisions about their skin health.
If you’re ready to shift your skincare focus from anti-aging to overall skin health, this episode offers a deep dive into Epicutis’s innovative, science-driven solutions that deliver results without compromise. Tune in to discover how Epicutis is elevating skincare with integrity and simplicity.
To learn more about Epicutis, visit their website and social media. Don’t forget to subscribe to Skincare Anarchy on Apple Podcasts, Spotify, or your preferred platform. Reach out to us through email with any questions.
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Transcript
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| 0:00.0 | Hey guys, welcome back to Skin Anarchy. I'm so excited about this episode because we're welcoming back a brand that I am probably one of the biggest fans of. |
| 0:10.8 | It's always right next to my bed or on the shelf where I'm going to be using my skincare. Like all, it's always there. |
| 0:17.9 | The products from this brand. And so I'm really excited to welcome them back and also talk about their new innovations, their new products, the amazing stuff that's up and coming. |
| 0:27.0 | So without further ado, I want to introduce you guys again to Maxwell Stock, who's the founder and CEO of Epicutus skincare. |
| 0:33.5 | Welcome to the show, Max. I'm so honored to host you again. |
| 0:36.5 | Hey, thank you. It's great to be back and I appreciate all the kind words around our brand, Epicutus. |
| 0:41.9 | Yeah, no, I mean, they're truly, you know, from the heart. I love the brand. I've always loved it, you know, from the minute I tried it. |
| 0:47.6 | And I think a lot of people can resonate with that because you guys make truly effective products. I mean, I don't know anybody that's tried the lipid serum and hasn't fallen in love. |
| 0:57.3 | So, you know, like that really speaks for itself at the end of the day. |
| 1:00.8 | That definitely is our hero go-to product for sure. |
| 1:03.5 | Yeah, no, it's really great. |
| 1:04.8 | I'd love for you to give us a background, Max, if you could, |
| 1:07.3 | for all the people that might have missed the first episode when I had you on a few years |
| 1:10.9 | ago. Yeah, no problem. I started Cignam Biosciences, which is the company that created Epicutus. |
| 1:18.8 | I founded that company with my father, who's a professor at Princeton, spun out his technology |
| 1:25.2 | out of his lab, started up Cigna Biosciences, and we started a classic |
| 1:31.6 | biotech company where we developing drugs for topical disease, but also developing ingredients |
| 1:37.2 | for different companies in the skincare industry. |
| 1:40.9 | Men over the next, you know, 10, 15 years, you know, learned all of the ins and outs of |
| 1:47.8 | the cosmetic industry. And so I actually happened to suffer from sebrick dermatitis. So I was very |
| 1:55.9 | reactive. I had this classic kind of very reactive skin. And so I was looking for, you know, I was looking for a skincare line that would meet my needs and it didn't exist. |
| 2:09.2 | And my needs would be, you know, really, I'm not first, my, the first benefit I was looking for was not anti-aging. |
... |
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