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Decoding Sales

Episode 11: It Takes a village

Decoding Sales

Peter & Alex

Enterprise Sales, Business, Virtual Selling, Sales, Entrepreneurship, Software Sales

520 Ratings

🗓️ 15 March 2021

⏱️ 31 minutes

🧾️ Download transcript

Summary

Send us a Text Message.How engineering and product contribute to closing dealsHow NBCUniversal took a leap of faith on the Dropbox's team and visionHow a team-oriented approach build trust when selling a roadmap and visionWhen to pull in the CEO...and a story of Peter pulling in his CEO at just the wrong timeSales as the eyes and ears of the organizationThe pitfalls of a team based approach when not everyone's on the same pageLearn more about Peter's bootcamp Sales Sprint and his founder-led ...

Transcript

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0:00.0

Welcome to Decoding Sales, a podcast. We're a sales person, to Peter, and an engineer, that's me, Alex, talk about the art and

0:16.2

science of sales. In this episode we're going to talk about how sales is not a

0:21.8

one person job, it's a team sport.

0:24.2

Peter let's dive into this when I think about sales and I think about the role of

0:28.8

a salesperson your job is to go and sell the stuff that I build.

0:33.0

Yep, definitely.

0:35.0

Why am I hearing that it's a team sport?

0:37.0

Yeah, I think once you get into the deal cycle,

0:39.0

there's so many nuances to selling that go beyond what the salesperson can provide.

0:44.0

So I'll give you an example.

0:45.0

There could be things in the roadmap or product development cycles in the future

0:49.0

that you need to get clarification on before you're selling to the customer because oftentimes a customer or prospect is trying to sell into your vision of one to two years, not just the pitch as it is as you're selling it at that given point in time.

1:03.7

So because I think there's nuances

1:06.0

and what customers want long term,

1:08.6

it ends up becoming a situation where

1:11.2

you need to be able to connect with the internal team to be able to make sure you have your long-term story straight.

1:16.2

The other part of this too is not only like do you need to make sure you're aligned on the roadmap with your team, but there are also technical questions that

1:24.4

sales people just can't answer.

1:26.4

And so leveraging internal knowledge to make sure that information is as accurate as possible

1:31.1

in terms of what use cases can be accomplished with your given product,

1:35.2

I think is really, really important to confirm before you try and close the deal in a unilateral way.

1:40.9

So those are two like really different areas. One is about

...

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