Hi, James. Ben, how are you?

I mean, feeling a little bulky and slow moving, donning this suit of armor in preparation for us talking about the Apple Watch.

Oh, yes. Constricting in movement.

I think there was a problem to this. I didn't get a chance to watch the keynote live, but there was a little sign of things to come

on Twitter where I looked down at my phone knowing the keynote was going on. And I saw this tweet

from you, something along the lines of, you know, in the long run, I'm going to be right about

the Apple Watch. And I was like, oh, my God, what are they announcing? What's going on? It gave me this,

this nervous energy to watch the keynote and find out what was happening. But I think we've

come a long way since a glory, righteous glory days of that argument way back in episode

18 or whenever it was. We've come around to my position, exactly.

Which I think actually is not totally true.

But it's my duty to say that.

So first, before we get to it, our things to Melchimp for sponsoring Exponent, as they do every week.

With Melchimp, you can send better email whether you need to sell your products, share some big news or tell a story. Melchimp for sponsoring Exponent, as they do every week. With Melchimp, you can send better email, whether you need to sell your products,

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Are things to Melchimp for sponsoring this episode of Exponent?

Yep.

Thanks, guys.

So I do want to talk about the iPhone.

I wrote about it this week. I think this launch is one of the most

interesting launch is, particularly from all perspectives. It's interesting from a product perspective,

...