Hi, James. Ben, how are you?

Much better. We actually tried to podcast a couple weeks ago, and I was a little busy and just kind of all over the place. And so I canned it. But we're back. I like to compare it to when you were going through your IPO. And I think we tried to podcast once then and we also canned it because it just wasn't happening. And, you know, life comes and goes, you're busy or you're

less busy. And I was a little busy, but now I'm all good. Yeah. No, well, welcome back. It's good

to have you back. There were a few interesting episodes last time we tried, but I'm glad to be back

at regularly scheduled programming. Yes, yes, absolutely. It does beg the question, Ben,

why were you so busy?

Yeah, well, it's funny because, so it launched the new podcast service a couple of months ago with the checkery sort of daily update, whereas basically me reading it. And that was part of the daily update. So if you already paid for the daily update, you could also get a via podcast. So there was a lot of interesting technical

parts to that to have it tied in and tracking and all the different sorts of things that went into

that. But it was a augmentation to my existing business model, but it wasn't something new.

So what I also wanted to do is experiment with what would it be like to make a purely paid podcast.

And again, part of this is I'm really proud of it. And I talk about this in the context of

Shrekri is I'm proud of Sherecary, of course, but I'm also really proud of the business model.

And it really makes me happy to see folks pursuing this model and going for it in companies,

you know, like Substack, wherever it might be trying to build businesses supporting people wanting to do this. I'm all for it, fully supportive, love to see

them doing that. It's kind of one of those things where, you know, I once thought I would

build a company like Substack, and then I realized, actually, I'm better off focusing on

shatricery. Building a company is really hard. It's difficult. How it's done rather than serious

XM, huh? Something on those lines. And it was gratifying to come up with sort of this model,

and then it's kind of cool that I don't have to pay anyone. Other people will invest in these

folks to do all the hard work to build it up so other people can do it, which is totally fine by me.

I want to see this model succeed. I want to see it out there.

And so I've long argued and thought you could do a similar thing with podcasting. And so I wanted to sort of experiment and push out here too, not just because I think it'd be cool and maybe make

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