Eric sits down with Zac Gulbranson

The Excellence Project with Eric Worre

Eric Worre

Marketing, Entrepreneurship, Networkmarketing, Business, Ericworre, Mlm

4.9 • 1.2K Ratings

🗓️ 18 November 2024

⏱️ 95 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Zac shares his journey into social media, highlighting the early realization of the importance of follower counts on platforms like Instagram. He uncovers the strategies used by major celebrities to maintain high follower numbers and offers advice on avoiding scammers, emphasizing the dangers of engaging with hackers. Zac provides practical tips for optimizing Instagram account health and visibility, detailing key settings and adjustments. He also discusses the future potential of AI-driven influencers, predicting a major shift in influencer marketing, and explains his work in managing reputations across platforms like Reddit and Trustpilot. Lastly, Zac shares effective Instagram posting strategies, including avoiding post-edits and actively engaging with comments to enhance visibility and interaction.

TimeStamps

[Timestamp: 00:01:23 - 00:02:45]- Zac’s Journey to Social Media Success. Zac shares his early realization about the importance of follower count on platforms like Instagram.

[Timestamp: 00:04:58 - 00:06:08]-Secrets Behind Celebrity Follower Counts. Zac uncovers the strategy used by top celebrities to maintain high follower counts.

[Timestamp: 00:12:52 - 00:13:30]- Tips for Avoiding Scammers on Social Media. Zac warned about the pitfalls of engaging with hackers or scammers.

[Timestamp: 00:22:49 - 00:24:14]- Optimizing Instagram Account Health. Zac walks through settings on Instagram to ensure optimal account health and visibility, sharing actionable insights for account owners.

[Timestamp: 00:29:58 - 00:32:18]- AI-Driven Influencers: The Next Big Thing. Zac discusses how AI could reshape influencer marketing.

[Timestamp: 00:40:16 - 00:42:57]-Reputation Management Essentials. Zac details his work in managing reputations across platforms like Reddit and Trustpilot.

[Timestamp: 01:28:01 - 01:30:42]- Strategies for Engaging Followers Effectively. Zac explains the importance of avoiding post-edits and engaging with comments.

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Transcript

Click on a timestamp to play from that location

0:00.0	A big thing that's going to be big, and this is huge, is AI influencers.
0:07.3	Now, here's why is because if you can create an AI influencer, almost camp, almost kind of like,
0:15.7	like, you know how there's creators now?
0:19.7	And then you have like, you have social media agencies or
0:24.5	management companies that manage those creators. You could essentially be the management of these
0:32.2	creators and influencers that aren't real. Right. So that they don't have to take a cut and you're running and automating all their content
0:40.9	and everything.
0:42.2	And I mean, now these ads are spending tons of money on ads and just throwing money
0:48.5	at these influencers that nobody knows that they're not real, right?
0:52.4	They're supposed to look as real as you can get.
0:56.0	But just spectacularly gorgeous.
0:58.2	Just amazing.
0:59.4	Like, you know, girls and guys and they're perfect and, you know, all this all around the board.
1:04.4	I mean, imagine the ad spend that you can get from, let's just say, creating 10, you know.
1:10.3	Welcome to The Excellence Project. My name is Eric Worry. And today we have a social media
1:16.1	kind of wizard. His name is Zach Goldbranson. And we're going to talk about all kinds of techie
1:23.7	stuff. We're going to talk about the health of your social media platforms. We're going to talk about how to get more followers. We're going to talk about the health of your social media platforms. We're going to
1:29.4	talk about how to get more followers. We're going to talk about how to or the process of or the
1:35.7	ability to recover accounts that get hacked or or lockdown. Talk about AI, all kinds of stuff.
1:45.1	So I think you're going to, if you're into that type of thing, this is the podcast for you.
1:50.9	So with no further ado, just jump right into my conversation with Zach Galbranson.
1:56.5	So Zach Goldbranson.
	...

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