Evidence that Google detects AI generated content.

So someone tweeted this out.

They pretty much copied and pasted this from someone's LinkedIn.

In part of FYI, Googler Chris Nelson from Search Quality Team.

His LinkedIn says he manages global team that builds ranking solutions as part of Google

search detection and treatment of AI generated content.

I don't think it's anything unique.

I think it's at the end of the day though, a lot of the AI content that you read from a chat

GPT or a perplex theory or a clod, you can see the pattern.

You can detect a pattern pretty easy.

Even the human eye can detect it, right? And so what we've been saying on this podcast for a very long time now is that you're going to need a human in a loop for at least the next couple years or maybe indefinitely if you want your content to really stand out. And I think what's really interesting too is if you want your content to stand out, you look at first party data and if you can create nice graphs, like what Neil has, that content actually stands out.

And it not only gets shares and it gets links as well.

But here's the crazy part.

If you remember Google talking about how they don't care if content is written by human or AI.

But Google changes their mind all the time.

Of course.

And what they say and what they do is totally two different things, right?

Like if they talk about, oh, we don't use Chrome data and then the Google leak happen.

And people are like, oh, they're actually using a lot of this data.

Google always says a bunch of things, but it's always to do what's in their best interest.

And sometimes they'll misdirect the audience.

And so you can't trust all of what they say, especially when it comes to SEO. That's the one thing they've always been good at deflecting a lot and not really, not exactly

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