How Many People Do CEOs Really Rely On in an Org?

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 17 January 2025

⏱️ 15 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2901, Eric Siu and Neil Patel discuss the concept of how many individuals leaders can truly count on within their organizations, the role of AI agents in ad targeting versus traditional human-focused ads, the nuances of Net Promoter Score (NPS), and recent changes to Google's algorithm. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) The Value of Trust in Leadership (06:09) The Future of Advertising (10:51) Understanding NPS and Customer Feedback (11:46) Critique of Google's Algorithm Changes (14:24) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0	How many people do you think can CEOs truly count on in any organization?
0:05.0	Okay, let's flip this a little bit.
0:07.0	Neil's not a CEO, but you're co-founders, okay?
0:09.0	How many people can founders truly count on in any organization?
0:12.0	When you mean count on, are you talking about how many people can you work with directly to solve problems?
0:17.0	Or...
0:18.0	Let me give you an example.
0:19.0	You know you can go to Mike Kamo for anything, right?
0:21.3	Yeah.
0:21.9	How many of those do you have?
0:24.6	My organization's small compared to like some of these large corporations.
0:28.0	Answer the question.
0:28.6	How many do you have?
0:34.4	10 to 20 somewhere around there?
0:36.0	That's a lot.
0:36.6	So Jason Lemkins, and I can see that number.
0:41.1	But Jason Lenkin, who founded Echo Signs, sold it to Adobe.
0:44.3	He said, even in the biggest company, CEOs often really only have two to three folks.
0:48.2	They can utterly totally count on 100%.
0:50.9	Being one of those two to three can be really hard.
0:53.6	By definition, you sort of get
0:54.9	taken advantage of by being overloaded, but it's where career magic can happen. Yeah, I think,
	...

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