Fail before your scale with Swimwear line 437’s Hyla Nayeri

Life with Marianna

Arts, Entrepreneurship, Summerfridays, Mariannahewitt, Fashion & Beauty, Beauty, Influencer, Business

4.9 • 2.6K Ratings

🗓️ 25 April 2023

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

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Summary

Hyla Nayeri, co-founder of 437, shares her journey from starting with only 2 orders to selling out collections. She talks about how losing her production team and $30K turned out to be an opportunity to be more creative with their budget and focus on what mattered most to their audience. Hyla shares insights on meeting customers on different social media platforms, the value of in-person events, and the importance of building relationships in the industry. Additionally, she provides advice on pitching a brand as a creator or influencer and utilizing low-cost marketing strategies, offering valuable lessons on navigating challenges and building a successful brand.

Follow Marianna: @marianna_hewitt

Follow Hyla: @hylanayeri

Follow 437: @437

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Produced by Dear Media

This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.

Transcript

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0:00.0	The following podcast is a dear media production.
0:03.2	Hi, we're Carleen and Jill, host of Breaking Beauty Podcast.
0:06.4	The show all about the breakthrough people, products, and moments in beauty.
0:09.9	On our show, you're going to find hella inspiring guests, like Emily Weiss of Glossier
0:13.8	and you'll get beauty tips galore from the top pros in the industry, like Kim Kardashian's
0:18.3	makeup guru.
0:19.1	And you'll hear skin care secrets from the likes of Dr. Pimplepoper.
0:22.7	Plus, you'll get shopping help with our damn goods episodes where we review the latest
0:26.9	products hitting store shelves to let you know what's actually worth your money.
0:30.4	Listen every Wednesday to Breaking Beauty Podcast.
0:40.6	Hey, it's Mariana.
0:41.6	And welcome back to the Life with Mariana Podcast.
0:43.8	In this episode, I've got Hyla Neyari.
0:45.6	She's a co-founder of 437 Swim and active wear.
0:48.3	She's an entrepreneur.
0:49.4	And I learned so much from her in this episode.
0:52.0	So I found out about this brand a few years ago on social media, which is probably how
0:55.6	you found out about it first.
0:57.1	And she talks so much about how social is an amazing tool for building your business,
1:00.9	especially as an independent brand.
1:02.7	Lessons that you can learn from her are building a fashion brand along the way.
1:05.4	And how she's grown her team and gone through so many challenges.
	...

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