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Science Quickly

Female CEOs Change How Firms Talk about Women

Science Quickly

Scientific American

Science

4.31.4K Ratings

🗓️ 16 June 2022

⏱️ 5 minutes

🧾️ Download transcript

Summary

Appointing women to leadership positions renders organizations more likely to describe all women as being powerful, persistent and bold.

Transcript

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0:00.0

Welcome to Breakthroughs with Pfizer-UK, the podcast where Pfizer invites experts from across

0:06.2

the pharmaceutical industry to discuss the most pressing healthcare topics.

0:11.0

Approximately 5% of the red disease is estimated to be about 7,000 that exist.

0:17.6

Only 5% of them have treatments.

0:19.6

Because of the really small patient numbers, you can't have your giant trials that give

0:24.4

you statistical power.

0:26.4

Listen and follow wherever you get your podcasts.

0:40.1

This is Scientific Americans, 60-Second Science.

0:43.2

I'm Karen Hopkins.

0:46.1

Think of a top executive at a powerhouse company.

0:49.5

You're no doubt imagining someone who's confident and clever, decisive and determined.

0:54.6

And though it pains me to say it, you're probably picturing a man.

0:59.6

The sad thing is, you wouldn't be too far off the mark.

1:02.7

Around only 7% of S&P 500 CEOs are women, despite women making up 50% of the population.

1:10.5

That's Asher Lawson, a graduate student at Duke University's Fuqua School of Business.

1:16.3

He says that one way to even the playing field might be to change the way we think about

1:21.2

and talk about leadership.

1:23.2

And he and his colleagues have found that organizations are more likely to describe women

1:28.5

using words that are typically associated with achievement if they have female CEOs.

1:34.6

Their findings appear in the proceedings of the National Academy of Sciences.

1:38.8

Gender inequality has been deemed the greatest human rights challenge of our time

1:44.1

by the United Nations.

...

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