If you have nothing going for you, it's another way of saying that you have nothing to lose.

And so it means that you have endless shots on goal.

And so you should be the most prone to taking action because there's nothing holding you back.

Welcome to the game where we talk about how to get more customers,

how to make more per customer, and how to keep them longer.

And the many failures and lessons we have learned along the way.

I hope you enjoy and subscribe.

And today to say the showman's a friend, I think everybody says that when they first do an interview,

this is my buddy, Alex, our guest, who I interview here in a minute, and I met via text,

ever. And we spent like six months or a year getting to know each other.

I laughed every morning at our text.

You know, we laughed that before I introduced the formal stuff.

It was a time where both of us waited to invest in cryptocurrency.

And we both talked about it.

And we both equally went in the day it reached its peak in my life.

Like, and then we decided that it crashed after that, that we would not invest anymore

because we didn't want to hurt the rest of the investors.

So anyway, we built an amazing friendship via text.

We got together and hit it off.

He is truly one of the smartest marketers I've ever met, smartest businessman.

He is an incredible husband.

He's a dear friend.

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