From Obscurity to Spotlight: Mary Sue's Trade Show Triumph

Business Buffet

Ed Bejarana

Marketing, Business, Business Strategies, Entrepreneurship, Business Tips, Small Business, Leadership

1 • 981 Ratings

🗓️ 9 June 2023

⏱️ 17 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, we share the inspiring journey of Mary Sue, a small business owner of "Pawsh Pooches," a dog washing business. Struggling with brand visibility, Mary strategically uses her exhibition at a local trade show, ingeniously designed booth, and well-crafted qualifying questions to identify potential customers. Her prompt follow-up strategy post-event reinforces her brand image and boosts customer acquisition. Mary's persistent efforts transform her obscure local business into a recognized name in her town, demonstrating the power of trade shows for small businesses. Tune in for more on maximizing brand visibility and customer engagement.

Sponsor:

From expert website development to impactful audiobook production, professional voice overs, and compelling commercials, Zenith Exhibits is a game changer for small businesses and nonprofits. They also offer strategic marketing assistance and trade show consulting. Tune in to discover how Zenith Exhibits can amplify your brand’s voice and visibility. Learn more at www.zenithexhibits.com or call (208) 209-71

Transcript

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0:00.0	Welcome to Business Buffet. Thank you for sharing your time with us today and these episodes with your friends and family.
0:11.0	On Business Buffet, we bring you a smorgasbord of business knowledge and entrepreneurial spirit you can use to help season your business.
0:23.9	Pull up a seat, grab a plate, and get ready to eat hardy in business. Welcome to the business buffet. Thank you for tuning in and sharing these
0:31.5	episodes. In this episode, we share the inspiring journey of Mary Sue, a small business owner of posh poaches,
0:40.9	a dog-washing business. Struggling with brand visibility, Mary strategically uses her exhibition
0:47.7	at a local trade show, ingeniously designed booth, and well-crafted, qualifying questions to identify potential customers. Her prompt
0:58.1	follow-up strategy post-event reinforces her brand image and boosts customer acquisition. Mary's
1:05.5	persistent efforts transforms her obscure local business into a recognized name in her town,
1:13.6	demonstrating the power of trade shows for small businesses.
1:17.5	Tune in for more on maximizing brand visibility and customer engagement.
1:23.6	Before diving into the story, I want to thank our presenting sponsor for today's episode.
1:29.2	Unlock Growth with Zenith Exhibits, Inc, your one-stop solution for distinctive website developing,
1:36.4	riveting audiobook production, and impactful voiceovers.
1:40.3	Leverage Ed's vast experience in crafting over 2,500 top-tier websites for small businesses and
1:46.9	nonprofits nationwide. With our guaranteed satisfaction and flat fee pricing, get ready for a
1:53.5	seamless digital transformation. Further, elevate your brand with our professional commercials and
1:59.3	personalized small business marketing strategies.
2:02.7	Moreover, Zenith exhibits goes beyond digital to provide you with exceptional trade show consulting
2:08.4	and preparation services. We guide you to steal the spotlight and make impactful connections.
2:15.8	Your success is our passion. Let's propel your business to the zenith of its potential.
2:21.3	To learn more, call us at 208-209-7170
2:26.3	or visit www.
	...

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