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On Business Buffet, we bring you a smorgasbord of business knowledge and entrepreneurial spirit you can use to help season your business.

Pull up a seat, grab a plate, and get ready to eat hearty in business.

Welcome to the business buffet.

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In today's episode, we follow Jerry, a suburban landscaper as he navigates economic turbulence due to relentless inflation.

Through incremental price increases, improved value proposition, clear communication,

bundled services, premium offerings, a loyalty program, and strategic timing,

Jerry not only maintains, but strengthens his customer

relationships. His journey is a testament to how empathy and the right strategy can transform

price hikes from a destructive process into a path of growth and deepening connections. Looking for inspirational help in your business,

pick up a copy of Entrepreneur's Feast, navigating small business challenges with the business buffet.

Available for sale on Amazon.com, click the link in the show notes to pick up your copy today.

Inflation can significantly impact small businesses, affecting various aspects such as cost,

pricing, supply chain, and overall profitability.

In this multi-part podcast series, we cover five strategies small business owners can employ to handle inflation.

In today's episode, we tackle increased prices gradually.

One of the first instincts may be to increase prices to cover higher costs.

This should be done carefully, however,

and gradually to avoid alienating customers. Communicate these changes clearly, explaining why

they're necessary, and highlight the value your product or service provides. We summarize the steps for the process after the show, but let's get to our story.

Growing Green, Jerry's journey through economic turbulence.

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