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One, three.

The From Wondry, I'm David Brown, and this is Business Wars Daily on this Tuesday, May 28th.

As millennials and Generation Z embrace healthy habits and fitness as a way of life,

keeping themselves hydrated has boosted a sector of the beverage market, sports drinks.

From bright colors and sugary fruit flavors to hydration boosters and micronutrients,

sports drinks come in a variety of forms, but there's no question the market is growing.

It's expected to expand roughly 5% each year over the next six years, according to King's research. To gain more of that growing market, Coca-Cola company

owned PowerAid, is making a few bold moves. First, it's leaning into the Summer Olympic Games

in Paris with an ad campaign featuring Simone Biles and other Olympians. The theme is, quote,

take a pause and includes athlete stories of when they took a break and came back stronger. The brand is

also introducing a series of limited edition summer flavors, including PowerAid Sour, a line of three

...