What's up everyone? Welcome back to another episode of Founders Journal. I'm your host Alex Lieberman,

co-founder and executive chairman of Morning Brew. On Founders Journal, I act as your startup Sherpa finding the gold hidden in the internet, the best content for

entrepreneurs so you don't have to spend the time looking for it or reading through

it as well. On today's episode I'm going to read through what is called the Go Direct Manifesto by Lulu

Maseur. Lulu was the chief communications officer of Activision Blizzard

Blizzard. She was the head of Combs atack, and now she's going off on her own to start

her own modern Combs business.

On this episode, you're going to understand why it is so important to build your own audience and your own narrative as a founder

on the internet today so let's hop into it. A new seller's plans and goals usually boil down to one single desire, getting their products in front of millions of customers.

After all, visibility is everything,

and that's exactly what Walmart Marketplace can give you.

Walmart.com has more than 120 million unique monthly visitors

according to Comscore making Walmart marketplace one of the fastest growing

e-commerce platforms. Now they want to help sellers bask in this glory. New sellers who

join Walmart Marketplace today can save up to 50% off referral and fulfillment fees. Conditions

apply. To unlock this deal, gain access to millions of customers, and enjoy

the scale of one of the world's biggest retailers, go to marketplace. Walmart.com.

FJ. That's Marketplace. Walmart. Go Direct, the Manifesto.

Number one, traditional PR is dead.

For too long, founders have yielded control over their narratives to media and middlemen. Before the internet it was by necessity. The way to reach

large audiences was through the media and the way to get media coverage was through

professional publicists. Today most of the planet is

...