What's up everyone? Welcome back to another episode of Founders Journal. I'm Alex Lieberman co-founder and executive chairman of Morning Brew

On Founders Journal, I act as your startup Sherpa curating the best content for entrepreneurs, summarizing it so you don't

have to read it yourself, and analyzing it so you have actionable takeaways to apply to your

business. Before we hop into it, I have one ask of you.

Please share Founders Journal on social media.

Podcasting is a super competitive game,

and the only way to grow is through word of mouth

and promotion on social. A minute of posting on your end will make the

dozens of hours that myself and the team spend creating the show each week

completely worth it. You can either give the show a shout out or share the single most interesting thing that you learned from today's episode and make sure to tag me so that I can give you proper props once you post.

Now let's talk about today's episode. One of my favorite

internet writers is this guy named Jack Raines. Jack is a former college

athlete and Columbia Business School grad turned writer who has a knack for breaking

down big weighty topics in a way that packs a punch and feels approachable.

I recently re-read probably my favorite of his articles which is titled

The Opportunity Cost of Everything. Very simply the article forces you to ask yourself

the only question that really matters. If I was nearing the end of my life, would I be satisfied

and fulfilled by how I am currently spending my time? It is a question that any human being must ask

themselves periodically, but I find that it's

especially relevant for the entrepreneur. There are so many external forces that can push you

down the path of making ego-driven decisions,

and I believe this article is a really important counterbalance to ground you.

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