Go Woke, Go Broke: Anson Frericks on Bud Light, ESG, and the Future of American Capitalism
Finding Genius Podcast
Richard Jacobs
4.4 • 1K Ratings
🗓️ 13 January 2025
⏱️ 40 minutes
🧾️ Download transcript
Summary
Anson Frericks, the former President of Anheuser-Busch and author of Last Call for Bud Light, joins the podcast to discuss the decline of Bud Light, the implications of ESG (Environmental, Social, Governance) policies, and the cultural shifts impacting corporate America. Anson shares insider perspectives on the controversial Dylan Mulvaney partnership, the challenges of stakeholder capitalism, and his vision for restoring shareholder-focused values.
Dive into this eye-opening conversation to learn:
- The origins of Anheuser-Busch’s downfall and the Dylan Mulvaney controversy.
- How ESG policies have reshaped corporate decision-making.
- Why Bud Light's branding shift alienated its loyal customers.
- The future of American capitalism and the role of free markets.
Interested in learning more about Anson and his book Last Call for Bud Light? Pre-order your copy now by clicking here!
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Episode also available on Apple Podcasts: http://apple.co/30PvU9C
Transcript
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| 0:00.0 | Forget frequently asked questions. |
| 0:02.3 | Common sense. |
| 0:03.2 | Common knowledge. |
| 0:04.1 | Or Google. |
| 0:04.8 | How about advice from a real genius? |
| 0:06.9 | 95% of people in any profession are good enough to be qualified in license. |
| 0:11.3 | 5% go above and beyond. |
| 0:13.1 | They become very good at what they do, but only 0.1%. |
| 0:16.6 | A real genius. |
| 0:18.2 | Richard Jacobs has made it his life's mission to find them for you. |
| 0:22.2 | He hunts down and interviews geniuses in every field. |
| 0:25.1 | Sleep science, cancer, stem cells, ketogenic diets, and more. |
| 0:28.7 | Here come the geniuses. |
| 0:30.3 | This is the Finding Genius podcast. |
| 0:33.0 | But Richard Jacobs. |
| 0:37.5 | Hello, this is Richard Jacobs with the Finding Genius podcast. |
| 0:41.2 | My guest today is Anson Ferrics. |
| 0:43.1 | He's the author of Ladd's Call for Bud Light. |
| 0:45.4 | We're going to talk about the go-woke, go-brook phenomenon. |
| 0:48.4 | He's a former president at Anheuser-Busch, formerly the home of America's most popular |
| 0:53.2 | brewery. |
| 0:54.0 | And he watched the company |
... |
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