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The Rich Roll Podcast

Good Stress: Jeff Krasno On The Health Benefits of Deliberate Discomfort, How To Have Hard Conversations & Applying Eastern Wisdom To Western Medicine

The Rich Roll Podcast

Rich Roll

Health & Fitness, Education, Self-improvement, Society & Culture

4.812.9K Ratings

🗓️ 17 March 2025

⏱️ 145 minutes

🧾️ Download transcript

Summary

Jeff Krasno is a wellness entrepreneur, author of “Good Stress,” and co-founder of the iconic global yoga festival Wanderlust.   This conversation explores Jeff’s journey from “wealth and hellness” to authentic well-being. His thesis on hormetic stress offers an antidote to our convenience-obsessed world. We discuss the political horseshoeing of wellness, the metaphysical Tao of Health, and how embracing discomfort forges both physiological and psychological resilience.   Note: In celebration of Jeff’s appearance on the podcast, we’re giving away four signed copies of his transformative book. Subscribe to the newsletter at richroll.com/subscribe for a chance to win.   Jeff's journey offers valuable insights on stress and adaptation. Enjoy! Show notes + MORE Watch on YouTube Newsletter Sign-Up Today’s Sponsors: Go Brewing: Use the code Rich Roll for 15% OFF 👉gobrewing.com Roka: Unlock 20% OFF your order with code RICHROLL 👉ROKA.com/RICHROLL Prolon/L-Nutra: Get 15% OFF plus a FREE bonus gift 👉 prolonlife.com/richroll Birch: Get 20% OFF sitewide 👉BirchLiving.com/richroll Bragg: Use code RICHROLL for 20% off your first order 👉Bragg.com  Ollie: Use code RICHROLL to get 60% off your Welcome Kit👉Ollie.com/RICHROLL   Check out all of the amazing discounts from our Sponsors 👉 richroll.com/sponsors

Transcript

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0:00.0

We're brought to you today by Go Brewing. I gotta say it's been really fantastic to see this

0:05.5

explosion of the alcohol-free lifestyle and the many incredible beverage options now available to

0:11.7

meet that growing demand. But the suds that have my attention are Go, as in Go Brewing,

0:18.6

a new company that crafts non-alcoholic beverages that perfectly align

0:22.6

with intentional living. After testing thousands of batches in their modern brewery and lab,

0:28.6

they've created drinks that aren't just delicious, but are also free from added sugars and

0:33.5

all unnecessary additives. Go Brewing's hard work is paying off after launching in only 2023.

0:40.3

They've already earned gold and silver medals at the best of craft beer awards.

0:44.9

Their lineup includes their popular double IPA and sours,

0:48.5

all produced in small batches with carefully selected hops.

0:52.4

The beverages are made with natural ingredients, honoring traditional

0:55.5

styles while providing a healthier alternative. And I must say their can designs are pretty next

1:02.2

level. Each one is like a piece of art you can drink from, and we'll feel right at home with

1:07.0

even your less than dry compadres. So whether you're exploring alcohol-free options or simply looking for a better

1:14.5

beverage choice, check out go-brewing.com and use code rich roll for 15% off your first purchase.

1:22.8

I own a bunch of spectacles, and I made the grave error the other day of donning a normal

1:28.8

non-roca pair on my indoor trainer when I was riding my bike indoors, and I got to tell you,

1:34.9

it was a disaster. Every three to five seconds, I had to take my hands off the handlebars

1:40.9

and push my glasses back up my nose until I got so frustrated, I just tossed

1:46.0

him aside. This is the dilemma of every active but optically impaired person I know. And as someone

1:54.5

who has relied upon eyewear every single day since I was five years old, it is also the source of

1:59.6

endless aggravation. Thankfully, now eradicated

...

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