Hey, everybody, over here, I need your full attention because today's episode is brought to you by

On. Now listen, confession here. I'm somebody who has spent many decades obsessed with hard

metrics, actually measuring the value of my life against the number of seconds I could shave off

my splits or the distances I could run and even the number

of people my words and my voice could reach. But age and wisdom hard earned have actually taught me

a lesson. And that lesson is that the hardness required to do hard things is only going to get you

so far. The best of what movement and even life

has on offer is so much more about soft wins because the victories that stick with you,

I can tell you never have anything to do with a stopwatch. So what is this idea of soft winds?

Well, it might be that perfect trail moment where maybe you're

moody slow, but you're in the zone where time dissolved and you're purely present and so

connected with nature that you're overwhelmed with gratitude. Or it could be that soul-filling feeling

that you get when you share a deep conversation with a running buddy, or perhaps it's

just the way you feel restored after that group jog following a stressful day at work.

This soft wins is what On is all about and why partnering with them feels like partnering with

myself.

Because not only is On best in class when it comes to premium sportswear

with gear that's battle tested by world class athletes, they're also innovating what it means

to be active and more importantly, why we move in the first place, which is what I care about

and talk about all the time here on the podcast. Find out what all the

fuss is about by maybe starting with their new Cloud Surfer 2, which is this beautiful, effortless

shoe that embodies the soft winds philosophy by reconnecting you with this very wide. So whether you're

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