You're listening to A Book with Legs, a podcast presented by Smead Capital Management.

At Smead Capital Management, we advise investors who fear stock market failure.

You can learn more at Smeadcap.com or by calling your financial advisor.

Welcome to a book with legs podcast. I'm Cole Smead. I'm the CEO and a portfolio manager

here at Smead Capital Management. At our firm, we are readers and book junkies. It can be said that

leaders are readers, and we believe books provide us a great source of information for filtering

what is and isn't important for us as investors.

Investing is the last great liberal art and the best way to spend a lifetime of learning.

This podcast is for readers, thinkers, business-minded people and investors who want to grow their knowledge from great authors and their writing. Charlie Munger often talks about using

multiple mental models and analysis. Our aim for this podcast is to help listeners,

test mongers theory in business, markets, and people.

Hosting this episode with me is our chief investment officer, our chairman, my dad, Bill Smead,

dad, thanks for joining me. Thanks for having me.

Let's see, I'll kind of go off script. What are you excited about today?

Just love this book. it synthesized a whole bunch

of different things i knew from studying history and uh but uh the way it intertwined with the fundamentals

of business is fantastic i think we're going to have to start paying paying Greg directly to write more books because it's a

blessing. So for our audience, thank you for joining us for this episode. We're going to discuss

one of the great financing minds of the last millennia. Joining us for the second time on the podcast

is Greg Steinmetz to discuss his book, The Richest Man Who Ever Live, the Life and Times

of Jacob Fugger. A little about Greg for our audience, just to reorient you with him as an author.

He spent 15 years working as a journalist for the Sarasota Herald Tribune, Houston Chronicle,

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