Michael Thomsen - Cage Kings

A Book with Legs

Smead Capital Management

Investing, Business, Management

4.2 • 1.1K Ratings

🗓️ 21 August 2023

⏱️ 95 minutes

🔗️ Recording | iTunes | RSS

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Summary

Michael Thomsen joins Cole in this episode to discuss his book, Cage Kings: How an Unlikely Group of Moguls, Champions & Hustlers Transformed the UFC into a $10 Billion Industry. Michael’s book highlights the cast of characters who built the UFC from the ground up. The conversation covers why these executives believed in mixed martial arts despite going through a variety of hurdles, how television broadcasting and streaming deals put the UFC on the map, and the fighters who made the sport mainstream.

Transcript

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0:00.0	You're listening to A Book with Legs, a podcast presented by Smead Capital Management.
0:08.0	At Smead Capital Management, we advise investors who fear stock market failure.
0:12.9	You can learn more at Smeadcap.com or by calling your financial advisor.
0:20.7	Welcome to a book with legs podcast. I'm Cole Smead. I'm the CEO and a portfolio
0:25.0	manager here at Smead Capital Management. At our firm, we are readers and book junkies. It can be
0:29.8	said that leaders are readers and will we believe books provide us a great source of information
0:34.1	for filtering what is and isn't important for us as investors.
0:38.2	Investing is the last great liberal art and the best way to spend a lifetime of learning.
0:42.0	This podcast is for readers, thinkers, business-minded people, and investors who want to grow their
0:47.1	knowledge from great authors and their writing.
0:49.3	Charlie Munger often talks about using multiple mental models and analysis.
0:53.2	Our aim for this podcast is to help listeners, test mongers theory in business,
0:57.2	markets, and people.
0:58.8	Thank you for joining us for this episode today.
1:01.3	We will discuss one of the fastest growing sports globally over the last 30 years,
1:05.5	its rise and the capitalization of its success.
1:08.6	Joining us is Michael Thompson to talk about his recently published book,
1:12.0	Cage Kings, how an unlikely group of moguls, champions, and hustlers transform the UFC into a
1:17.9	$10 billion industry. To give our listeners a little bit background on Michael, he writes about
1:23.6	sports, video games, technology, and political culture for the New Yorker, the New York Times,
1:28.6	the Atlantic, Vanity Fair, Forbes, Wired, The New Republic, and other publications.
1:34.0	And let's see, just so I don't butcher this, Michael, you're a UCLA grad as well.
	...

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