We want to decrease the friction here for qualified people.

Right.

So there's good friction and bad friction.

So good friction is something that increases the overall quality of lead and gets out people who suck.

Bad friction gets everyone out.

A slow page load time, for example, everyone leaves. Good people and bad people.

We want to get the type of friction that only bad people leave and good people stay. so if we have budget authority need timing we have the specific things relative to the lead magnet

Then your follow-up if you want like hey if you can send me a picture, be great if not I can just go off of your Facebook profile or something like that

Then they show up to the call you have your one of templates that you already figured out ahead of time

That then sets up the sale this is

Ashley she has a personal styling business she does about 300,000 dollars a year

and we're gonna help her scale hi I'm Ashley Capps I'm founder of AC styles

so we are a professional wardrobe and personal styling service that helps

transform our clients confidence and

save them time so revenue we make about 309,000 annually 130,000 in profit that gives us about 42% in

net margins so we've been in business for about four years and And so far, we've served over a thousand clients.

Thousand clients. Yeah. How'd you get a thousand in four years?

So that's over my whole career as a stylist. So the business has been for you've done a thousand

yourself. Awesome. Super cool. So who do you help specifically? Right now, about 50, 50 men and women,

typically in their 40s, all the way to their mid-60s.

These are folks that are stay-at-home moms,

they could be frequent flyers,

...