Welcome to Let It Be Easy with Susie Moore.

I'd like to share with you today something that I learned a few years ago from a podcast that I used to listen to.

It's been revamped many times since.

It's Michael Hyatt's podcast. She now co-hosts a podcast with

his daughter, Megan. They're both incredible people. I recommend that podcast. Certainly,

it's so high value. But I learned this. I remember exactly where I was. I was going to my

consulting job on the subway in New York, listening to Michael Hyatt. The podcast back then was

called Lead to Win and I was newer in my coaching business. And he was breaking down essentially

in this podcast the best types of clients. Okay. And I was searching it because I wanted to find exactly how he described this.

Because I, you know, in my mind, I had the kind of graph, but I wanted to make sure it was correct

in order for me to share it with you and to be a value. So I did find this old piece. I think it's

pretty old on his site for Focus.com. And it's called How to Get More Cash

Cows. There's a picture of a cow and it's quite funny. But the graph is essentially sharing this, right?

And this blog post says, look, it's one of the toughest questions to ask in business. Who should

you be working with? Right? Who should you be working with? And he shares here,

the aha moment came when I was thinking about our professional relationships with authors and agents.

Some relationships were highly profitable and enjoyable. Others were also quite profitable,

but a constant drain on our staff and resources. Still, others were enjoyable,

but not rewarding financially. And of course, they were the worst kind of relationships,

unprofitable and annoying. So the Hyatt team created a, it's called a two-by-two matrix,

and there's a horizontal axis representing maintenance

and the vertical axis representing profit. And when you step back and look at it, it's easy to

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