How a $5 Daily Ad Budget Generated $1.2 Millions in Loans

Loan Officer Freedom

Carl White

Mortgagemarketinganimals, Business, Loanofficer, Getmoreloans, Freedom, Mortgage, Loanofficercoaching, Carlwhite, Education, How To

5 • 743 Ratings

🗓️ 24 March 2025

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.

In this episode, your hosts, Carl White and Steve Kyles unpack the journey of starting a business and leveraging technology to generate leads through targeted Facebook ads.

Discover how Steve and his wife leveraged their existing network of contacts to generate leads and close deals with minimal effort.

Learn about the simple yet effective strategies they used, including creating engaging ad graphics and utilizing a small budget to reach potential clients who already know and trust them.

If you're looking to activate your own network and boost your business, tune in for valuable tips and a call to action that could transform your approach to marketing!

If you're interested in learning more about targeted ads and how to effectively farm your network, visit FreedomPlanningCall.com for more information and resources!

Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

Transcript

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0:00.0	Now what now?
0:08.2	What happened?
0:09.3	Yeah.
0:09.7	No, it's just we're having fun.
0:11.5	I'm helping my wife start up her business.
0:14.5	You know, she was in the business.
0:15.8	We've been in, you believe this, 24 years as of last week.
0:20.2	And when we were in the business, she was
0:22.6	operation. She ran ops and I was originating.
0:25.4	Okay, wait. Who got the business first? You or her?
0:28.5	I did. Well, I did. So.
0:31.6	By days or by weeks or months?
0:34.7	No, by a couple of years. I'll tell you. Hey, it's a funny story, actually. You know,
0:40.1	when I, okay, so I'd been in real estate. We had, we partnered with a guy and he stole a bunch of
0:44.5	money and it was a horrible deal. And we ended up owe in a couple, about 250,000, I was
0:51.5	24, 23. And so when everybody left, I ended up paying everybody back. Took me 10
0:58.7	years, but I paid everybody back. And man, I was just praying, Carl, was like, what do I do
1:03.7	with the rest of my life? I loved real estate. I loved people. The hardest part of every
1:07.7	transaction we'd ever done. We were buying and selling investment properties. Dude crazy. Like, hey, listen this, my first investment property, we paid six grand for,
1:17.3	we cut the yard and sold it in less than five days for 10 grand. And the dude brought me a wad
1:23.2	a hundred. It's like a drug deal. I was like, what do you mean a title company?
1:29.1	And then we bought one for 12 and sold it for 32 and we bought one for 32 and sold it for 60. And it was just like,
	...

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