How Eric and Neil Run Webinars - Choosing Topics, Promotional Tactics, and Follow-Up Strategies

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 5 March 2025

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2928, Eric Siu and Neil Patel discuss effective strategies for promoting webinars, generating engaging topics, and utilizing the right platforms. They emphasize the importance of building long-term relationships in business and share insights on post-webinar follow-up strategies. TIME-STAMPED SHOW NOTES (00:00) Promoting Webinars Effectively (03:12) Generating Engaging Webinar Topics (05:58) Choosing the Right Webinar Platforms (09:07) Building Long-Term Relationships in Business (11:52) Post-Webinar Strategies for Success (15:08) Navigating Economic Challenges in Business Prefer single topic episodes? Head over to our YouTube channel. To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

Transcript

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0:00.0	So let's start all the way with how we promote to platforms we use to get people on the webinar, to how we follow up.
0:09.0	Let's break it down.
0:10.0	So do you want to start with how you promote your webinars?
0:12.9	Yeah.
0:13.3	I'll start first and I'll give a caveat.
0:15.4	Neil has a couple million, a couple million, I think two million people on your email list, three million.
0:19.8	Okay.
0:20.1	Yeah.
0:20.4	So I had you start first because my way.
0:22.4	It's just the email was.
0:24.1	Yeah.
0:25.0	Exactly.
0:25.1	Neal's, now that might seem easy.
0:26.6	Oh, it's so easy for Neil, but like he had to build that from zero, right?
0:29.6	So let's not take that away.
0:31.9	And the way Neil did that, I'll let Neil explain that. But for us, because we don't have a mega email list like that, we do rely pretty heavily on our email list, which is fine. Let's say it has, you know, I don't know, 30, 40,000 people on it or something like that. But we do, I leverage the relationships I have. So for example, if I do a webinar with Adam Robinson from RB B2B, I know the webinar we did brought 500 people on it, like concurrent attendees. So that's
0:59.1	pretty good, right? And it's a B2B audience. And so we'll try to find the right people that fit
1:03.8	our audience, which is mostly B2B or people that are interested in SEO or people that are
1:07.6	interested in like a tool like carrot, for example. So first and foremost, we're going to do a lot of outreach to these people and try to do
1:14.1	at least two of these per month, right?
1:15.6	So bi-weekly.
1:17.5	And then they promoted to their email list.
	...

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