How ChatGPT Will… Eliminate TOFU Content? And, Google Sued by Chegg Over AI Overviews

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 4 March 2025

⏱️ 74 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #2927, Eric Siu and Neil Patel discuss the traditional marketing funnel (Tofu, Mofu, Bofu) and how AI tools like ChatGPT are changing the way consumers interact with content. The conversation also touches on the competitive dynamics in the SaaS space, the analysis of YouTube strategies through MrBeast's app, and the recent lawsuit by Chegg against Google regarding traffic loss. Note this episode is virtually recorded. Audio quality is reduced compared to typical episodes. TIME-STAMPED SHOW NOTES (00:00) Understanding the Funnel: Tofu, Mofu, Bofu (03:11) The Impact of AI on Content Marketing (06:12) Navigating Competition in the SaaS Landscape (09:12) Analyzing YouTube Strategies with MrBeast's App (11:52) Chegg vs. Google: The Lawsuit and Its Implications (14:52) Diversifying Traffic Sources for Sustainable Growth Prefer single topic episodes? Head over to our YouTube channel. To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

Transcript

Click on a timestamp to play from that location

0:00.0	So just a brief recap for people.
0:04.0	So tofu is top of the funnel content.
0:06.0	So it might be like what is SEO, for example.
0:08.0	Middle of the funnel might be like, you know, we can call it, you know,
0:12.0	when should I look for an agency or something like that, right?
0:15.0	Like an SEO agency.
0:16.0	Or bottom of the funnel might be SEO agency in Los Angeles, right?
0:20.0	That's that's that's that's
0:21.0	very high intent. People are, you know, ready to to buy at that time. So, you know,
0:26.1	with SEO and content marketing in general, typically you would have top of funnel content in
0:31.7	your stack because you want your site to gain more authority. And things like SEO trends or
0:35.6	sorry, trends type of content statistics type
0:37.7	content or tools typically will drive a lot of links and you know you want things to drive links
0:42.1	because you want your site to have more authority right but now the game is changing and
0:45.2	will reynolds actually wrote this on LinkedIn so um he said this and i'm actually going to share
0:50.2	this on my screen so you can see it as well. So Neil, can you see this?
0:57.0	Yeah, I can now.
0:58.5	Okay.
0:59.0	So Will Reynolds said, I had a lead hit us up and select chat cheap T as their source.
1:03.4	I asked for his prompts and the result made my head spin.
1:05.8	I'm thinking about that the chat cheptie is only 1% of my traffic statement through a new
1:10.3	lens after watching someone prompting to get an answer.
	...

Transcript will be available on the free plan in -26 days. Upgrade to see the full transcript now.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Eric Siu and Neil Patel, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Eric Siu and Neil Patel and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.